Joana H. Choi

Observer
DISC Type : ci

Director Marketing Communications at ISAAC

Cypress, California, United States

Overview

Joana is a nonprofit leader specializing in community engagement and marketing communications. She excels at translating complex data into compelling public narratives and has a background in managing digital platforms. She holds a Masters degree from Fuller Theological Seminary, complementing her experience in advocacy and coalition building.

Driven by a passion for social change, Joana has organized community campaigns on housing justice, DACA, and climate action. Her interests in global affairs are highlighted by her keen following of the United Nations and UNDP, reflecting a deep commitment to both local and international issues.

Unique fact: Joana has direct experience leading government relations and advocacy efforts, facilitating community meetings with county supervisors.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Community Organizing
Supervised staff and volunteers in organizing campaigns on critical issues like housing justice, climate action, and gun violence prevention.
Social Justice Advocacy
Her career focuses on empowering communities and advocating for policy change, supported by a certificate in Faith and Justice.
Digital Storytelling
Translates research data into accessible narratives for public awareness and built new digital platforms (WIX, WordPress) to enhance online presence.

Media Appearances

Joana has no verified media appearances

Work History

9-2021
Director Marketing Communications at ISAAC
8-2014 - 1-2024
Director of Community Engagement at NUMA
3-2020 - 8-2022
Academic Achievement Counselor at University of California, Irvine Division of Continuing Education
2-2016 - 3-2020
Student Affairs Specialist / Records at University of California, Irvine Division of Continuing Education
12-2011 - 1-2020
Administrative Director at Spectrum Education Lab, Inc.

Education

2021 - 2023
Masters from Fuller Theological Seminary
2006 - 2011
Bachelor of Science (B.S.) from California State University, Fullerton

More Information

Social Presence :

Prographics :

Exp : 14 Location : Cypress, California, United States Job Level : Mid-senior Designation : Director Marketing Communications at ISAAC
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Insights For Selling To Joana H.

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joana H. is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Joana H.

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Joana H. move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Joana H. take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Joana H.

Personality Compatibility


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