Joanna Ceplin

Judge
DISC Type : Dc

Founder at Instytut Marki Online i Komunikacji

Warsaw Metropolitan Area, Poland

Overview

Joanna Ceplin is the CEO and Founder of the Instytut Marki Online i Komunikacji, a certified business mentor, and an author. An alumna of SGH Warsaw School of Economics, she specializes in building communication strategies for leaders, focusing on online branding, reputation, and AI. She has trained over 75, 000 people through her courses.

Outside of her professional life, Joanna is a vocal advocate for health awareness and womens empowerment, serving as an ambassador for the "Dotykam=Wygrywam" breast cancer awareness campaign and for the prominent womens publication, "Wysokie Obcasy. " She is also involved in philanthropy with the Fundacja Mam Marzenie.

Interesting fact: Her masters thesis on Public Relations won an award from the Economic Society in the late 1990s, a time when the field was virtually unknown in Poland.

Personality Overview

Fast But Wary

Features Driven

Quality Focused

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Leadership Communication
Helps leaders and entrepreneurs build communication systems that strengthen trust, manage reputation, and work effectively under pressure.
AI in Content Creation
Teaches how to leverage AI to create authentic content that reflects a personal brand's style, aiming to increase efficiency and gain a competitive edge.
Online Brand Strategy
Her core focus for over a decade has been helping businesses and individuals develop consistent and impactful online brands to support sales and growth.

Media Appearances

Joanna has no verified media appearances

Work History

3-2022
Founder at Instytut Marki Online i Komunikacji
8-2015
Owner at JoannaCeplin.pl
9-2019
Członek Loży Eksperckiej Fundacji Mam Marzenie at Fundacja Mam Marzenie
9-2019
Wykładowca w WYższej Szkole Ekonomii i Informatyki at Wyższa Szkoła Ekonomii i Informatyki w Krakowie
1-2015 - 6-2022
Co Owner at LEMON Social Media Solutions

Education

2010 - 2011
Postgraduate from SGH Warsaw School of Economics
2021 - 2022
MBA from thePower

More Information

Social Presence :

Prographics :

Exp : 16 Location : Warsaw Metropolitan Area, Poland Job Level : Leadership Designation : Founder at Instytut Marki Online i Komunikacji
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Joanna

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • If convinced, they can reach decisions quite fast.
  • Can Joanna take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Joanna

Personality Compatibility


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