Joanna Kelly

Trailblazer
DISC Type : ID

Marketing Director at SYFA

United Kingdom

Overview

Joanna is a commercially astute leader with 20 years of experience in e-commerce, digital marketing, and customer experience, specializing in driving high-scale revenue growth for large P&Ls. A graduate of the University of Gloucestershire, colleagues describe her as a creative thinker, technically capable, and a great organizer.

Outside of her corporate roles, Joanna has an entrepreneurial spirit, having founded a business to create a digital wellbeing platform for spiritual seekers and conscious creators. She is a proud supporter of her familys artistic achievements, particularly in independent film, and is passionate about personal and spiritual growth.

Her sister co-wrote a short film that was considered for an Academy Award.

Personality Overview

Achievement-Oriented

Values Relationships

Friendly But Fast

If they come to believe in your value proposition, they will be your champion.  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Ecommerce Growth
Her experience includes owning P&Ls over £40M and executing strategies to deliver significant revenue and profit growth in e-commerce.
Customer Satisfaction
She has led global customer satisfaction and NPS programs, demonstrating a core focus on optimizing the customer experience for major retail brands.
Digital Health & Wellness
Her recent roles at innovative functional drink company SYFA and a digital health platform, Amplify, show a clear professional focus on this disruptive sector.

Media Appearances

Joanna has no verified media appearances

Work History

7-2024
Marketing Director at SYFA
1-2022 - 6-2024
Marketing & Ecommerce Consultant at Self-employed
11-2020 - 12-2021
Marketing & Ecommerce Director at Amplify
11-2019 - 10-2020
Founder at New Earth Enterprises Ltd
5-2017 - 10-2019
Global Customer Satisfaction Director at Aptos Retail

Education

1997 - 2001
BA Hons from University of Gloucestershire

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Marketing Director at SYFA
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Joanna

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Joanna take some risk or not?

  • If necessary, they will be ready to take risks.

You And Joanna

Personality Compatibility


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