Joanna LaBaer

Captain
DISC Type : DS

Sr. Co-op Advertising Specialist at Adams MultiMedia

Charlotte Metro, United States

Overview

Joanna is a marketing professional specializing in B2B marketing, co-op advertising, and channel sales. She holds a Masters Degree in Mass Communication from Texas Tech University and is recognized by colleagues as being tenacious, organized, and exceptionally professional, with a talent for working with even the toughest clients.

Outside of her professional life, Joanna is passionate about volunteering. She dedicates her free time to coaching a boys running team for the organization "Let Me Run" and has over eight years of experience planning and managing special events in a volunteer capacity.

A former colleague noted that Joanna built an entire co-op program from scratch in just a few weeks.

Personality Overview

Output-Driven

Long-Term Thinker

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Co-op Advertising
An expert in developing, implementing, and growing co-op advertising programs, a specialty highlighted throughout her career.
Channel Marketing
Focuses on scaling marketing programs through local partner and dealer channels, a core part of her professional expertise.
Youth Mentorship
Spends her free time volunteering as a coach for "Let Me Run, " a boys' running team, demonstrating a passion for mentoring youth.

Media Appearances

Joanna has no verified media appearances

Work History

9-2025
Sr. Co-op Advertising Specialist at Adams MultiMedia
6-2023 - 9-2024
Tier 3 Marketing Consultant at Epsilon
12-2020 - 1-2023
Vice President of Sales at BrandMuscle
10-2018 - 6-2020
Co-Marketing Channel Solutions at Valassis Communications
6-2015 - 10-2018
Channel Sales and Co-op Advertising Expert Consultant at LaBaer Marketing, LLC

Education

Master’s Degree of Mass Communication from Texas Tech University
Bachelor's degree from West Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Charlotte Metro, United States Job Level : Junior Designation : Sr. Co-op Advertising Specialist at Adams MultiMedia
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joanna

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joanna take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joanna

Personality Compatibility


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