Joanna LaBaer in

Joanna LaBaer

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Sr. Co-op Advertising Specialist at Adams MultiMedia
📍 Charlotte Metro, United States

Joanna is a marketing professional specializing in B2B marketing, co-op advertising, and channel sales. She holds a Masters Degree in Mass Communication from Texas Tech University and is recognized by colleagues as being tenacious, organized, and exceptionally professional, with a talent for working with even the toughest clients.

Outside of her professional life, Joanna is passionate about volunteering. She dedicates her free time to coaching a boys running team for the organization "Let Me Run" and has over eight years of experience planning and managing special events in a volunteer capacity.

A former colleague noted that Joanna built an entire co-op program from scratch in just a few weeks.

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Experience
8 Years
Current Role
Sr. Co-op Advertising Specialist
Job Level
Junior
Location
Charlotte Metro, United States
Personality Overview

How Joanna shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joanna cares about

Co-op Advertising
An expert in developing, implementing, and growing co-op advertising programs, a specialty highlighted throughout her career.
Channel Marketing
Focuses on scaling marketing programs through local partner and dealer channels, a core part of her professional expertise.
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Career

Work history

9-2025
Sr. Co-op Advertising Specialist
Adams MultiMedia
6-2023 - 9-2024
Tier 3 Marketing Consultant
Epsilon
12-2020 - 1-2023
Vice President of Sales
BrandMuscle
10-2018 - 6-2020
Co-Marketing Channel Solutions
Valassis Communications
6-2015 - 10-2018
Channel Sales and Co-op Advertising Expert Consultant
LaBaer Marketing, LLC
In the press

Media appearances

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Education
Master’s Degree of Mass Communication
Texas Tech University
Bachelor's degree
West Texas A&M University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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