Joanna Lidgey

Enthusiast
DISC Type : i

Head of Performance Marketing GI Retail at Allianz UK

United Kingdom

Overview

Joanna Lidgey is a results-driven marketing leader at Allianz UK with 20 years of experience in brand strategy and customer experience. She specializes in executing innovative, multi-channel strategies that drive business growth and optimize performance. She holds a BA Hons in Leisure Marketing from Bournemouth University and a Diploma in Digital Marketing.

She was a keynote speaker at Salesforce Live, where she presented on the successful digital transformation of marketing and customer communications across the LV= business.

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Digital Transformation
Led a major digital transformation initiative for marketing and customer communications at LV=, which she shared in a keynote at Salesforce Live.
Performance Marketing
As Head of Performance Marketing, her expertise lies in developing data-driven strategies to drive growth and elevate customer engagement for brands like LV= and Allianz.
Customer Experience
Focuses on creating a more consistent customer experience across different teams and channels, leveraging technology like Salesforce to achieve this goal.

Media Appearances

Joanna has no verified media appearances

Work History

12-2020
Head of Performance Marketing GI Retail at Allianz UK
11-2018 - 12-2020
Senior Marketing Manager at LV=
5-2018 - 10-2018
Digtal and Marketing Manager at LV=
11-2012 - 5-2018
Digital Marketing Manager at LV=
8-2003 - 10-2005
Marketing Executive at Cheapestflights

Education

1999 - 2003
BA Hons Leisure Marketing from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Head of Performance Marketing GI Retail at Allianz UK
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Joanna

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Joanna take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Joanna

Personality Compatibility


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