Joanna Lidgey in

Joanna Lidgey

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Head of Performance Marketing GI Retail at Allianz UK
📍 United Kingdom

Joanna Lidgey is a results-driven marketing leader at Allianz UK with 20 years of experience in brand strategy and customer experience. She specializes in executing innovative, multi-channel strategies that drive business growth and optimize performance. She holds a BA Hons in Leisure Marketing from Bournemouth University and a Diploma in Digital Marketing.

She was a keynote speaker at Salesforce Live, where she presented on the successful digital transformation of marketing and customer communications across the LV= business.

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Experience
15 Years
Current Role
Head of Performance Marketing GI Retail
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Joanna cares about

Digital Transformation
Led a major digital transformation initiative for marketing and customer communications at LV=, which she shared in a keynote at Salesforce Live.
Performance Marketing
As Head of Performance Marketing, her expertise lies in developing data-driven strategies to drive growth and elevate customer engagement for brands like LV= and Allianz.
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Career

Work history

12-2020
Head of Performance Marketing GI Retail
Allianz UK
11-2018 - 12-2020
Senior Marketing Manager
LV=
5-2018 - 10-2018
Digtal and Marketing Manager
LV=
11-2012 - 5-2018
Digital Marketing Manager
LV=
8-2003 - 10-2005
Marketing Executive
Cheapestflights
In the press

Media appearances

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Education
1999 - 2003
BA Hons Leisure Marketing
Bournemouth University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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