Joanna Lidgey is a results-driven marketing leader at Allianz UK with 20 years of experience in brand strategy and customer experience. She specializes in executing innovative, multi-channel strategies that drive business growth and optimize performance. She holds a BA Hons in Leisure Marketing from Bournemouth University and a Diploma in Digital Marketing.
She was a keynote speaker at Salesforce Live, where she presented on the successful digital transformation of marketing and customer communications across the LV= business.
Read the full overview →They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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