Sophie Baker

Enigma
DISC Type : cdi

Advertising Manager at Allianz UK

Greater Bournemouth Area, United Kingdom

Overview

Sophie Baker is a methodical and thorough Advertising Manager at Allianz UK, with a background in digital and leisure marketing. A graduate of Bournemouth University, she has extensive experience in the insurance sector from her time at both Allianz and LV=. She recently spearheaded a major new brand campaign for Allianz.


Sophie played a pivotal role in launching Allianzs All campaign, the companys first major UK consumer advertising initiative in over a decade.

Personality Overview

Fast Follower

Challenger

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Consumer Brand Campaigns
She led the development and launch of the 'All' TV advertising campaign, a major initiative to bring the Allianz brand back to the UK consumer market after a decade.
Insurance Marketing
Her career has been focused within the insurance industry, holding marketing and advertising management roles at both Allianz UK and LV=.
Digital & TV Advertising
Her current role focuses on advertising, including the recent major TV campaign, and she previously served as a Digital & Marketing Manager at LV=.

Media Appearances

Sophie has no verified media appearances

Work History

9-2024
Advertising Manager at Allianz UK
12-2020
Advertising Manager at LV=
3-2020 - 12-2020
Digital & Marketing Manager at LV=
6-2018 - 3-2020
Senior Digital & Marketing Executive at LV=
3-2015 - 12-2015
Specialist Product Marketing Manager at Bath Travel

Education

2009 - 2013
Bachelor of Arts (BA) from Bournemouth University
2000 - 2007
Education details unavailable from Bournemouth School For Girls

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Bournemouth Area, United Kingdom Job Level : Middle Designation : Advertising Manager at Allianz UK
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sophie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sophie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sophie

Personality Compatibility


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