Sophie Baker is a methodical and thorough Advertising Manager at Allianz UK, with a background in digital and leisure marketing. A graduate of Bournemouth University, she has extensive experience in the insurance sector from her time at both Allianz and LV=. She recently spearheaded a major new brand campaign for Allianz.
Sophie played a pivotal role in launching Allianzs All campaign, the companys first major UK consumer advertising initiative in over a decade.
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Experience
14 Years
Current Role
Advertising Manager
Job Level
Middle
Location
Greater Bournemouth Area, United Kingdom
Personality Overview
How Sophie shows up
Fast Follower
Challenger
Friendly Yet Blunt
They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.
Priorities
Topics Sophie cares about
Consumer Brand Campaigns
She led the development and launch of the 'All' TV advertising campaign, a major initiative to bring the Allianz brand back to the UK consumer market after a decade.
Insurance Marketing
Her career has been focused within the insurance industry, holding marketing and advertising management roles at both Allianz UK and LV=.
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Career
Work history
9-2024
Advertising Manager
Allianz UK
12-2020
Advertising Manager
LV=
3-2020 - 12-2020
Digital & Marketing Manager
LV=
6-2018 - 3-2020
Senior Digital & Marketing Executive
LV=
3-2015 - 12-2015
Specialist Product Marketing Manager
Bath Travel
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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