Joanna Segesser

Examiner
DISC Type : cs

Global Head of Marketing Capability (LPL) at Diageo

Amsterdam, North Holland, Netherlands

Overview

Joanna has no verified overview

Personality Overview

Status Quo Seeker

Overcautious

Tough To Convince

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Joanna has no verified topics they care about

Media Appearances

Joanna has no verified media appearances

Work History

7-2023
Global Head of Marketing Capability (LPL) at Diageo
9-2020 - 8-2023
Global Head of Johnnie Walker Innovation at Diageo
7-2018 - 9-2020
Global Innovation Manager Johnnie Walker at Diageo
1-2019 - 2-2021
Amsterdam Delivery Lead at Amazing If

Education

2006 - 2009
Bachelor of Arts (BA) from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 7 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Global Head of Marketing Capability (LPL) at Diageo
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Joanna

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Joanna take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Joanna

Personality Compatibility


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