Joanna Young

Inquirer
DISC Type : cd

Director at Electv || Training Provider

United Kingdom

Overview

Dr. Joanna Young is the Director of Electv Training, a company she founded in 2011 to specialize in researcher development. With a Ph. D. from The University of Edinburgh, she has trained over 30, 000 people across 100+ institutions, focusing on the practical and responsible use of AI in research. People often describe her as engaging, enthusiastic, and a skilled facilitator.

Joanna is an avid supporter of the entrepreneurial community in Edinburgh and beyond, having previously managed the Entrepreneurship Club at the University of Edinburgh Business School. Her recent social media activity shows she enjoys walks, including a festive morning walk in Glasgow before a training session.

Unique fact: She was awarded a prestigious Alexander von Humboldt fellowship in 2010 but turned it down to start her own company, Electv Training.

Personality Overview

ROI Conscious

Demanding

Hard To Convince

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI in Research
Her company's primary focus is training researchers on the responsible and practical applications of generative AI tools in their work.
Researcher Development
Founded Electv Training to provide practical, engaging training for researchers on topics from publishing and data visualization to professional development.
Entrepreneurship Education
Previously designed and delivered entrepreneurship courses for MBA and MSc programs at the University of Edinburgh Business School and is considered a go-to contact on the topic.

Media Appearances

Joanna has no verified media appearances

Work History

6-2011
Director at Electv || Training Provider
6-2013 - 6-2019
ReConEvent Conference at Electv || Training Provider
9-2017 - 7-2020
Associate Lecturer at University of Edinburgh Business School
9-2011 - 3-2017
Entrepreneurship Club Manager at University of Edinburgh Business School
1-2006 - 7-2016
Business Development Consultant at Brainwave Discovery Ltd.

Education

2004 - 2008
Doctor of Philosophy (Ph.D.) from The University of Edinburgh
2003 - 2004
MSc from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Director at Electv || Training Provider
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Joanna

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • Their decision making speed is somewhere in the middle.
  • Can Joanna take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Joanna

Personality Compatibility


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