Joao Bil

Inspirer
DISC Type : di

Digital Director I Head of UX and Digital Marketing at Vitru Educação

São Paulo, São Paulo, Brazil

Overview

Joao is the Digital Director and Head of UX at Vitru Educação, where he leads digital marketing and user experience. His career includes senior roles at BTG Pactual and Youse Seguros, showcasing a strong background in creating customer journeys, design systems, and data-informed brand strategies.

He recently attended Googles summit in Brazil focused on Marketing Mix Modeling (MMM), highlighting his interest in advanced, data-oriented marketing analytics.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

User-Centric Design
As Head of UX with a background as a Senior UX Designer, he focuses on creating personas, customer journeys, and comprehensive design systems.
Data-Driven Marketing
His attendance at the Google Measurement Summit on Marketing Mix Modeling (MMM) shows a commitment to using advanced data to understand the consumer journey.
Digital Team Building
He actively shares job openings for UX, Product Design, and Business Intelligence roles, indicating a focus on building a multi-talented digital team.

Media Appearances

Joao has no verified media appearances

Work History

3-2025
Digital Director I Head of UX and Digital Marketing at Vitru Educação
12-2019 - 3-2025
Digital Marketing Director at BTG Pactual
12-2018 - 12-2019
Senior User Experience Designer at Try Consultoria
1-2018 - 12-2018
Digital Specialist at Ana Couto
1-2018 - 12-2018
Creative Specialist at Youse Seguros

Education

2006 - 2009
High School from E-ATT
2003 - 2005
Ensino médio from Colégio Central

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Digital Director I Head of UX and Digital Marketing at Vitru Educação
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Insights For Selling To Joao

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joao is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Joao

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Joao move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Joao take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Joao

Personality Compatibility


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