Joao Bil in

Joao Bil

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Digital Director I Head of UX and Digital Marketing at Vitru Educação
📍 São Paulo, São Paulo, Brazil

Joao is the Digital Director and Head of UX at Vitru Educação, where he leads digital marketing and user experience. His career includes senior roles at BTG Pactual and Youse Seguros, showcasing a strong background in creating customer journeys, design systems, and data-informed brand strategies.

He recently attended Googles summit in Brazil focused on Marketing Mix Modeling (MMM), highlighting his interest in advanced, data-oriented marketing analytics.

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Experience
16 Years
Current Role
Digital Director I Head of UX and Digital Marketing
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Joao cares about

User-Centric Design
As Head of UX with a background as a Senior UX Designer, he focuses on creating personas, customer journeys, and comprehensive design systems.
Data-Driven Marketing
His attendance at the Google Measurement Summit on Marketing Mix Modeling (MMM) shows a commitment to using advanced data to understand the consumer journey.
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Career

Work history

3-2025
Digital Director I Head of UX and Digital Marketing
Vitru Educação
12-2019 - 3-2025
Digital Marketing Director
BTG Pactual
12-2018 - 12-2019
Senior User Experience Designer
Try Consultoria
1-2018 - 12-2018
Digital Specialist
Ana Couto
1-2018 - 12-2018
Creative Specialist
Youse Seguros
In the press

Media appearances

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Education
2006 - 2009
High School
E-ATT
2003 - 2005
Ensino médio
Colégio Central
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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