Joao Bil

Inspirer · DISC type di

Digital Director I Head of UX and Digital Marketing at Vitru Educação

📍 São Paulo, São Paulo, Brazil

Joao is the Digital Director and Head of UX at Vitru Educação, where he leads digital marketing and user experience. His career includes senior roles at BTG Pactual and Youse Seguros, showcasing a strong background in creating customer journeys, design systems, and data-informed brand strategies.

He recently attended Googles summit in Brazil focused on Marketing Mix Modeling (MMM), highlighting his interest in advanced, data-oriented marketing analytics.

Read the full overview →

Experience

16 Years

Current Role

Digital Director I Head of UX and Digital Marketing

Job Level

Mid-senior

Location

São Paulo, São Paulo, Brazil

Personality Overview

How Joao shows up

Confident & Optimistic

Charming & Persuasive

Generous

They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Priorities

Topics Joao cares about

User-Centric Design

As Head of UX with a background as a Senior UX Designer, he focuses on creating personas, customer journeys, and comprehensive design systems.

Data-Driven Marketing

His attendance at the Google Measurement Summit on Marketing Mix Modeling (MMM) shows a commitment to using advanced data to understand the consumer journey.

+4 more topics Login to view topics

Career

Work history

3-2025

Digital Director I Head of UX and Digital Marketing

Vitru Educação

12-2019 - 3-2025

Digital Marketing Director

BTG Pactual

12-2018 - 12-2019

Senior User Experience Designer

Try Consultoria

1-2018 - 12-2018

Digital Specialist

Ana Couto

1-2018 - 12-2018

Creative Specialist

Youse Seguros

In the press

Media appearances

Media appearances and press coverage

Education

2006 - 2009

High School

E-ATT

2003 - 2005

Ensino médio

Colégio Central

Social presence

Behavioral profile

DISC profile (public)

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Rachel Notowich

Vice President of Marketing & Communications

GMH Communities

David Manzolillo

Vice President Marketing

Reybold Group

Laura A. Pierce (Burke)

Vice President, Sales & Marketing

The Collaborative Companies

Dylcio Porto

Diretor de negócios