Joaquín Hernández Olvera in

Joaquín Hernández Olvera

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Director - Mexico, Central & South America at Breville | Sage
📍 Miguel Hidalgo, Mexico City, Mexico

Joaquín Hernández Olvera is the Director for LATAM at Breville | Sage, with over 17 years of experience driving growth for luxury retail brands like Miele and Nespresso. He is an expert in commercial and marketing strategies, holding a Bachelor’s Degree in International Business from Tecnológico de Monterrey.

While at Nestlé Nespresso, he successfully managed nine store openings in two years, achieving 38% total growth on a yearly basis.

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Experience
20 Years
Current Role
Director - Mexico, Central & South America
Job Level
Mid-senior
Location
Miguel Hidalgo, Mexico City, Mexico
Personality Overview

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Priorities

Topics Joaquín cares about

Luxury Brand Strategy
His career is built on leading commercial strategy for premium brands including Breville, Miele, and Nestlé Nespresso, focusing on market positioning and profitability.
Retail Market Expansion
In his current role, he oversees growth across Mexico, Central, and South America, and has a track record of successfully launching new stores and channels.
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Career

Work history

7-2022
Director - Mexico, Central & South America
Breville | Sage
10-2020 - 7-2022
Country Manager
Breville | Sage
10-2018 - 10-2020
Commercial & Retail Director
Miele
3-2018 - 10-2018
Head of Retail Sales
The Body Shop
2012 - 2017
Retail Head | National Boutique Manager
Nestlé Nespresso
In the press

Media appearances

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Education
1998 - 2003
Bachelor's degree
Tecnológico de Monterrey
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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