Joaquín Hernández Olvera

Judge
DISC Type : Dc

Director - Mexico, Central & South America at Breville | Sage

Miguel Hidalgo, Mexico City, Mexico

Overview

Joaquín Hernández Olvera is the Director for LATAM at Breville | Sage, with over 17 years of experience driving growth for luxury retail brands like Miele and Nespresso. He is an expert in commercial and marketing strategies, holding a Bachelor’s Degree in International Business from Tecnológico de Monterrey.


While at Nestlé Nespresso, he successfully managed nine store openings in two years, achieving 38% total growth on a yearly basis.

Personality Overview

Demanding

Fast But Wary

Generally Skeptic

They respond well to strong and respectful communication.  They are not always relationship oriented. They like to move fast and expect the same from others.

Topics They Care About

Luxury Brand Strategy
His career is built on leading commercial strategy for premium brands including Breville, Miele, and Nestlé Nespresso, focusing on market positioning and profitability.
Retail Market Expansion
In his current role, he oversees growth across Mexico, Central, and South America, and has a track record of successfully launching new stores and channels.
New Product Launches
His recent focus includes launching new machines and opening promotional pop-up stores with key retail partners like El Palacio de Hierro to build brand awareness.

Media Appearances

Joaquín has no verified media appearances

Work History

7-2022
Director - Mexico, Central & South America at Breville | Sage
10-2020 - 7-2022
Country Manager at Breville | Sage
10-2018 - 10-2020
Commercial & Retail Director at Miele
3-2018 - 10-2018
Head of Retail Sales at The Body Shop
2012 - 2017
Retail Head | National Boutique Manager at Nestlé Nespresso

Education

1998 - 2003
Bachelor's degree from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 20 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : Mid-senior Designation : Director - Mexico, Central & South America at Breville | Sage
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Insights For Selling To Joaquín

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joaquín is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Joaquín

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Joaquín move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Joaquín take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Joaquín

Personality Compatibility


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