Jodie Madden in

Jodie Madden

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Director of Brand & Marketing at Yorkshire Building Society
📍 United Kingdom

Jodie is the Director of Brand & Marketing at Yorkshire Building Society, with 17 years of B2C experience across the US and UK. A graduate of Cardiff University, her peers describe her as strategic, data-driven, creative, and an excellent team motivator, skilled in innovating to achieve results.

Having recently moved back to the UK, Jodie has a keen interest in the cultural nuances of advertising, comparing the humor and diversity in British ads to their American counterparts. She is always learning about new AI and technology, constantly looking to push the boundaries in her field.

She has lived and worked on both sides of the Atlantic, giving her a unique perspective on global marketing strategies.

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Experience
15 Years
Current Role
Director of Brand & Marketing
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Jodie cares about

Creative AI
Actively seeking opinions and tool recommendations for leveraging creative AI within brand guidelines to decrease costs and increase efficiency.
B2C Marketing
Considers B2C her specialty, with extensive experience leading all aspects of consumer marketing, from paid media and lifecycle to brand and creative.
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Career

Work history

11-2025
Director of Brand & Marketing
Yorkshire Building Society
12-2022 - 2-2025
(S)VP, Consumer Marketing
Ibotta
6-2021 - 12-2022
VP, Growth Marketing
Ibotta
1-2020 - 6-2021
Director, Client Marketing
Ibotta
4-2018 - 11-2019
Director, US Retail Marketing & Strategy
Western Union
In the press

Media appearances

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Education
2005 - 2008
Bachelor of Science (BSc)
Cardiff University / Prifysgol Caerdydd
Prince II Practitioner (incl Foundation)
PRINCE
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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