Jodie is the Director of Brand & Marketing at Yorkshire Building Society, with 17 years of B2C experience across the US and UK. A graduate of Cardiff University, her peers describe her as strategic, data-driven, creative, and an excellent team motivator, skilled in innovating to achieve results.
Having recently moved back to the UK, Jodie has a keen interest in the cultural nuances of advertising, comparing the humor and diversity in British ads to their American counterparts. She is always learning about new AI and technology, constantly looking to push the boundaries in her field.
She has lived and worked on both sides of the Atlantic, giving her a unique perspective on global marketing strategies.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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