Jodie Whitter

Enthusiast
DISC Type : i

Group Director of Technology Change at PureGym

London Area, United Kingdom

Overview

Jodie Whitter is the Group Director of Technology Change at PureGym, guiding the companys tech evolution. With a strong background in product management at companies like Hotels. com and Whitbread, she has extensive experience leading product strategy and website optimization. She holds a BA from the University of Bedfordshire.

Based on her education in Visual and Performing Arts, Jodie appears to have a creative side. Her shared content suggests a strong belief in the importance of a positive work environment and building trust within a team, indicating she values a supportive and collaborative workplace culture.

She has a specific background in hypothesis-led A/B and multi-variant testing to enhance user experience.

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Technology Change
As the Group Director of Technology Change at PureGym, she leads the company's strategic technological shifts and implementations.
Product Management
Her career is built on a foundation of product leadership roles at PureGym, Hotels. com, and Whitbread, showcasing deep expertise in this area.
Website Optimization
Previously focused on enhancing desktop and mobile sites through hypothesis-led A/B and multi-variant testing.

Media Appearances

Jodie has no verified media appearances

Work History

1-2025
Group Director of Technology Change at PureGym
1-2023
Head of Product at PureGym
6-2019 - 1-2023
Product Manager at Hotels.com
4-2018 - 6-2019
Product Lead at Whitbread
11-2015 - 4-2018
Product Owner at Whitbread

Education

2005 - 2008
BA (Hons) from University of Bedfordshire
2001 - 2003
Visual and Performing Arts from Stanmore Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 16 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Group Director of Technology Change at PureGym
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Insights For Selling To Jodie

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jodie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jodie

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Jodie move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Jodie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jodie

Personality Compatibility


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