Joe Applegate in

Joe Applegate

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Founder & Principal at CX Pulse
📍 Cincinnati, Ohio, United States

Joe Applegate is a customer experience executive with over 20 years of experience in regulated fintech environments. He leads AI and CX platform strategy at Rocket Loans and is the founder of CX Pulse. Colleagues describe him as a caring, respected, and trusted leader with deep technical expertise and business acumen.

Outside of his formal roles, Joe is a father who is deeply passionate about the real-world implications of artificial intelligence, often listening to AI-focused podcasts in his personal time. He has an interest in creating more authentic, less overthought content, including short personal videos.

He once spent six hours recording his own voice with a professional microphone setup for use in voice AI experiments.

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Experience
13 Years
Current Role
Founder & Principal
Job Level
Leadership
Location
Cincinnati, Ohio, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Joe cares about

Voice AI Platforms
As the founder of CX Pulse, he personally designed and built a production Voice AI platform and leads Voice AI prototyping at Rocket Loans.
AI Adoption
He believes that successfully scaling AI is a "people problem, not a tech problem, " emphasizing the importance of focusing on adoption and workflow changes over pure technology.
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Career

Work history

5-2025
Founder & Principal
CX Pulse
10-2024
Director of Engineering – CX & AI Platforms
Rocket Loans
1-2024
Customer Advisory Board (CAB) Member
Five9
4-2024 - 10-2024
Senior Director - Business Strategy
Rocket Mortgage
4-2012 - 4-2024
Vice President - Technology Operations
Rocket Connections
In the press

Media appearances

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Education
2000 - 2004
Finance
University of Cincinnati Carl H. Lindner College of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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