Joe Barraro

Evaluator
DISC Type : DSC

Director, Business Analytics at Beauty Co-Lab

Montclair, New Jersey, United States

Overview

Joe Barraro is the Director of Business Analytics at Beauty Co-Lab, where he specializes in turning complex data into actionable insights. A graduate of Seton Hall University, he has a strong background in marketing science. People who have worked with him praise his incredible technical skills and remarkable human qualities.

Beyond his professional focus, Joe maintains an interest in the strategies of major technology and entertainment innovators like Google and The Walt Disney Company. He also keeps his knowledge current on emerging digital platforms, holding a certification in Snapchat Essentials.

Joe recently completed the OMG Accelerate Leadership Program with distinction, underscoring his commitment to leadership development.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Actionable Analytics
His professional headline and experience focus on transforming data into tangible insights that help drive client goals and business development.
Team Leadership
He has completed a leadership program, lists team management as a core skill, and a recent post shows he is actively involved in hiring for his team.
Marketing Science
He previously held the title of Director, Marketing Science at OMD USA, showcasing deep expertise in this specific domain of analytics and advertising.

Media Appearances

Joe has no verified media appearances

Work History

1-2025
Director, Business Analytics at Beauty Co-Lab
5-2023 - 1-2025
Director, Marketing Science at OMD USA
5-2021 - 5-2023
Associate Director at OMD USA
1-2020 - 5-2021
Associate Director at Mindshare
12-2018 - 1-2020
Manager at Mindshare

Education

2009 - 2013
Bachelor's degree from Seton Hall University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Montclair, New Jersey, United States Job Level : Mid-senior Designation : Director, Business Analytics at Beauty Co-Lab
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Joe

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Joe take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Joe

Personality Compatibility


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