Laura Girón Cardona

Questioner
DISC Type : c

Analista Trade Marketing Canal Tradicional at Empresas VIRUTEX ILKO Colombia

Cali, Valle del Cauca, Colombia

Overview

Laura Girón Cardona is a Trade Marketing Analyst at Empresas VIRUTEX ILKO Colombia, leveraging her economics background and MBA in Digital Transformation. She specializes in using data analysis and market research to enhance brand visibility and execute strategic point-of-sale campaigns.

She is passionate about the power of strategic connections and collaboration to accelerate business growth, particularly within the startup ecosystem. Laura also follows developments from major technology companies like IBM and Oracle, reflecting her interest in digital innovation.

Unique fact: Laura holds a diploma in Logistics and Foreign Trade, adding a global commerce perspective to her marketing expertise.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Trade Marketing
Her current role involves monitoring and optimizing brand visibility and executing promotional campaigns at the point of sale to drive conversion.
Digital Transformation
Holds a specialized MBA in this field, showing a core interest in leveraging technology to support strategic business growth and marketing efforts.
Startup Growth
Actively posts about the importance of networking and strategic alliances as fundamental pillars for accelerating the success of startups.

Media Appearances

Laura has no verified media appearances

Work History

6-2025
Analista Trade Marketing Canal Tradicional at Empresas VIRUTEX ILKO Colombia
2-2024 - 1-2025
Analista de Marketing y Atención al Cliente at Self-employed
7-2023 - 1-2024
Practicante de mercadeo at JGB S.A.

Education

7-2019 - 11-2023
Economista from Universidad de San Buenaventura
7-2024 - 10-2025
MBA Especialidad en Transformación Digital from EALDE Business School

More Information

Social Presence :

Prographics :

Exp : 2 Location : Cali, Valle del Cauca, Colombia Job Level : N/A Designation : Analista Trade Marketing Canal Tradicional at Empresas VIRUTEX ILKO Colombia
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.