Laura Girón Cardona is a Trade Marketing Analyst at Empresas VIRUTEX ILKO Colombia, leveraging her economics background and MBA in Digital Transformation. She specializes in using data analysis and market research to enhance brand visibility and execute strategic point-of-sale campaigns.
She is passionate about the power of strategic connections and collaboration to accelerate business growth, particularly within the startup ecosystem. Laura also follows developments from major technology companies like IBM and Oracle, reflecting her interest in digital innovation.
Unique fact: Laura holds a diploma in Logistics and Foreign Trade, adding a global commerce perspective to her marketing expertise.
Read the full overview →While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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