Laura Girón Cardona in

Laura Girón Cardona

Questioner · DISC type c
Analista Trade Marketing Canal Tradicional at Empresas VIRUTEX ILKO Colombia
📍 Cali, Valle del Cauca, Colombia

Laura Girón Cardona is a Trade Marketing Analyst at Empresas VIRUTEX ILKO Colombia, leveraging her economics background and MBA in Digital Transformation. She specializes in using data analysis and market research to enhance brand visibility and execute strategic point-of-sale campaigns.

She is passionate about the power of strategic connections and collaboration to accelerate business growth, particularly within the startup ecosystem. Laura also follows developments from major technology companies like IBM and Oracle, reflecting her interest in digital innovation.

Unique fact: Laura holds a diploma in Logistics and Foreign Trade, adding a global commerce perspective to her marketing expertise.

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Experience
2 Years
Current Role
Analista Trade Marketing Canal Tradicional
Location
Cali, Valle del Cauca, Colombia
Personality Overview

How Laura shows up

Value Seeker
Cautious & Analytical
Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Laura cares about

Trade Marketing
Her current role involves monitoring and optimizing brand visibility and executing promotional campaigns at the point of sale to drive conversion.
Digital Transformation
Holds a specialized MBA in this field, showing a core interest in leveraging technology to support strategic business growth and marketing efforts.
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Career

Work history

6-2025
Analista Trade Marketing Canal Tradicional
Empresas VIRUTEX ILKO Colombia
2-2024 - 1-2025
Analista de Marketing y Atención al Cliente
Self-employed
7-2023 - 1-2024
Practicante de mercadeo
JGB S.A.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
7-2019 - 11-2023
Economista
Universidad de San Buenaventura
7-2024 - 10-2025
MBA Especialidad en Transformación Digital
EALDE Business School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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