Joe Mathews

Trailblazer
DISC Type : DI

VP of Technology at Duel Tech

Wales, United Kingdom

Overview

Joe Mathews is an executive-level technical leader with over 20 years of experience scaling startups, including building the initial engineering team for a venture that sold for over $100M. As VP of Technology at Duel, he drives platform evolution with a focus on AI and data. He holds a BSc in Computer Science.

Based in Wales, Joe is an avid surfer, kitesurfer, and runner. He is passionate about sustainability and founded Leave No Prints, an initiative that enables online shoppers to plant trees for free to offset their carbon footprint. He balances leadership with finding perfect waves and good coffee.

Unique fact: He built the initial engineering team for Xumo, a $5 million joint venture that was later acquired by Comcast for over $100 million.

Personality Overview

Values Relationships

Informal

Achievement-Oriented

If they come to believe in your value proposition, they will be your champion.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Scaling Tech Teams
His experience spans pre-seed to Series E, focusing on processes, technology, and people to support rapid growth and transition organizations to be AI-native.
AI and Data
As VP of Technology, his current role has a strong emphasis on enhancing his company's AI and data capabilities, guiding the transition to an AI-native organization.
Agile Methodologies
As a certified Scrum Master, he has a proven track record of transforming teams into modern, agile units to significantly increase team agility and drive improvements.

Media Appearances

Joe has no verified media appearances

Work History

12-2024
VP of Technology at Duel Tech
6-2024 - 12-2024
Head of Engineering at Duel Tech
5-2023 - 7-2024
Senior Director of Engineering at GoStudent
7-2022 - 5-2023
Head Of Engineering at GoStudent
3-2021 - 6-2023
Founder at Leave No Prints

Education

1999 - 2003
BSc Computer Science from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 4 Location : Wales, United Kingdom Job Level : Senior Designation : VP of Technology at Duel Tech
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Joe

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Joe move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Joe take some risk or not?

  • They can take risks if necessary.

You And Joe

Personality Compatibility


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