Joe Onisick

Enigma
DISC Type : dci

Chief Technology Officer at UnicornUP

Wyoming, United States

Overview

Joe is a multi-founder and CTO with 30 years of experience at the intersection of deep-stack engineering and executive strategy. A high school dropout and former U. S. Marine Sergeant, he specializes in removing friction between human intent and technology, focusing on go-to-market results and building scalable solutions rather than chasing buzzwords.

Outside of his technical roles, Joe is a deeply reflective individual focused on personal growth and accountability. He has moved from Silicon Valley to "live in the woods" and values honesty and challenging the status quo, shaped by his familys work ethic and his military discipline. He also decided to climb Kilimanjaro.

After burning out on tech after Y2K, he joined the United States Marine Corps to "slow down the pace and relax a little. "

Personality Overview

Challenger

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Leadership Accountability
Writes frequently about the need for CEOs and leaders to take personal accountability for major decisions like mass layoffs, questioning the lack of responsibility.
Go-to-Market Strategy
His work at transformation CONTINUUM focuses on delivering tangible go-to-market results and selling outcomes, not just billable hours.
Overcoming Adversity
Openly discusses his personal journey of overcoming a relentless inner voice of inadequacy and his past as a self-described "waste of potential" in high school.

Media Appearances

Joe has no verified media appearances

Work History

1-2025
Chief Technology Officer at UnicornUP
1-2025
Chief Technology Officer at UnicornIQ
1-2020
Chief Technology Officer at transformation CONTINUUM
11-2000 - 11-2005
Sergeant of Marines at United States Marine Corps

Education

Education details unavailable from High School Dropout

More Information

Social Presence :

Prographics :

Exp : 11 Location : Wyoming, United States Job Level : Leadership Designation : Chief Technology Officer at UnicornUP
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Joe

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Joe take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Joe

Personality Compatibility


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