Joe Pack in

Joe Pack

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Senior Director, Consumer Marketing & Analytics - EMEA at Michael Kors
📍 Ealing, England, United Kingdom

Joe is a senior marketing leader with over 20 years of experience in the luxury retail sector, specializing in customer acquisition and retention. At Michael Kors, he leads consumer marketing and analytics across 60 EMEA markets, focusing on leveraging data to drive profitable revenue growth. He holds a Diploma from the Institute of Direct Marketing.

Based on his interests, Joe appears to value strong brand identities, following companies like The LEGO Group and New Balance. He has also expressed admiration for businesses that prioritize people and the planet over short-term profits, indicating an interest in corporate social responsibility and sustainable practices.

Peers and colleagues consistently describe him as an innovative, influential, and calm professional with a good sense of humor.

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Experience
22 Years
Current Role
Senior Director, Consumer Marketing & Analytics - EMEA
Job Level
Senior
Location
Ealing, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joe cares about

Luxury Retail CRM
His entire career, including roles at Michael Kors and YOOX NET-A-PORTER, has centered on building customer retention and lifetime value for premium brands.
Data-Driven Marketing
He consistently emphasizes using data, analytics, and insights to personalize customer journeys and optimize marketing performance across channels.
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Career

Work history

6-2023
Senior Director, Consumer Marketing & Analytics - EMEA
Michael Kors
5-2020 - 8-2023
Director, Consumer Marketing & Analytics - EMEA
Michael Kors
3-2017 - 5-2020
Head of Customer Retention
YOOX NET-A-PORTER GROUP
7-2014 - 3-2017
Head of CRM and Customer Acquisition
SpaceNK
2-2010 - 7-2014
Head of Marketing
The White Company
In the press

Media appearances

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Education
9-2003 - 10-2004
Diploma
Institute of Direct Marketing
1990 - 1996
GCSE and A-Levels
Latymer Upper School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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