Joe Pack

Initiator
DISC Type : Di

Senior Director, Consumer Marketing & Analytics - EMEA at Michael Kors

Ealing, England, United Kingdom

Overview

Joe is a senior marketing leader with over 20 years of experience in the luxury retail sector, specializing in customer acquisition and retention. At Michael Kors, he leads consumer marketing and analytics across 60 EMEA markets, focusing on leveraging data to drive profitable revenue growth. He holds a Diploma from the Institute of Direct Marketing.

Based on his interests, Joe appears to value strong brand identities, following companies like The LEGO Group and New Balance. He has also expressed admiration for businesses that prioritize people and the planet over short-term profits, indicating an interest in corporate social responsibility and sustainable practices.

Peers and colleagues consistently describe him as an innovative, influential, and calm professional with a good sense of humor.

Personality Overview

Confident

Conviction Driven

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Luxury Retail CRM
His entire career, including roles at Michael Kors and YOOX NET-A-PORTER, has centered on building customer retention and lifetime value for premium brands.
Data-Driven Marketing
He consistently emphasizes using data, analytics, and insights to personalize customer journeys and optimize marketing performance across channels.
Team Building
Multiple recent posts focus on hiring for his "brilliant team" at Michael Kors, showing an active interest in recruiting and developing talent.

Media Appearances

Joe has no verified media appearances

Work History

6-2023
Senior Director, Consumer Marketing & Analytics - EMEA at Michael Kors
5-2020 - 8-2023
Director, Consumer Marketing & Analytics - EMEA at Michael Kors
3-2017 - 5-2020
Head of Customer Retention at YOOX NET-A-PORTER GROUP
7-2014 - 3-2017
Head of CRM and Customer Acquisition at SpaceNK
2-2010 - 7-2014
Head of Marketing at The White Company

Education

9-2003 - 10-2004
Diploma from Institute of Direct Marketing
1990 - 1996
GCSE and A-Levels from Latymer Upper School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Ealing, England, United Kingdom Job Level : Senior Designation : Senior Director, Consumer Marketing & Analytics - EMEA at Michael Kors
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Joe

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Joe take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Joe

Personality Compatibility


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