Joe Richardson

Questioner
DISC Type : c

Head of Brand Management, Climate Pledge Friendly & Baby Registry at Amazon

Seattle, Washington, United States

Overview

Joe has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Joe has no verified topics they care about

Media Appearances

Joe has no verified media appearances

Work History

2-2024
Head of Brand Management, Climate Pledge Friendly & Baby Registry at Amazon
8-2021 - 2-2024
Product Marketing Lead, Grocery Private Brands at Amazon
4-2020 - 9-2021
Senior Brand Manager, Private Brands at Amazon
6-2019 - 11-2019
Brand Manager - Corona Extra & Corona Light at Constellation Brands
7-2017 - 6-2019
Interim VP - Ballast Point; Brand Manager - Craft & Specialty at Constellation Brands

Education

2012 - 2014
Master of Business Administration (MBA) from University of Michigan - Stephen M. Ross School of Business
2004 - 2008
Marketing from Wisconsin School of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Head of Brand Management, Climate Pledge Friendly & Baby Registry at Amazon
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Joe

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Joe take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Joe

Personality Compatibility


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