Joe Thomas

Balancer
DISC Type : S

Key Account Sales Specialist at West-O Direct Wholesale Ltd

United Kingdom

Overview

Joe Thomas is a Key Account Sales Specialist at West-O Direct Wholesale Ltd, a specialist wholesaler of soft drinks. He is focused on nationwide distribution to a variety of sectors, including foodservice, hospitality, and cash & carrys, often highlighting competitive pricing and specific product deals.

Joe is vocal and transparent about the personal and professional difficulties faced in business. He writes publicly about loyalty, resilience, and navigating challenging supply chain dynamics, indicating a strong value system and a desire for authenticity in his professional life.

Unique fact: Joe has publicly called out what he describes as a "quiet problem" of bullying in the soft drinks industry, advocating for fairer treatment of small suppliers.

Personality Overview

Good Listener

Slow To Decisions

Risk-Averse

They like following the process even if it takes time to reach any conclusion.  They are courteous and respectful but practical. They are willing to make long-term decisions.

Topics They Care About

Wholesale Pricing
Frequently posts specific prices for products like Irish Coke, claiming to be the cheapest in the market even with nationwide delivery included in his costings.
Supply Chain Ethics
Authored a post about the "quiet problem" of bullying within the soft drinks industry, where larger SMEs pressure smaller suppliers, showing a concern for fair practices.
Business Resilience
Shares personal reflections on the challenges and tough days in business, discussing the importance of staying focused and pushing forward through difficult times.

Media Appearances

Joe has no verified media appearances

Work History

3-2023
Key Account Sales Specialist at West-O Direct Wholesale Ltd

Education

Joe has no verified education history

More Information

Social Presence :

Prographics :

Exp : 2 Location : United Kingdom Job Level : Junior Designation : Key Account Sales Specialist at West-O Direct Wholesale Ltd
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Share information about the process and how it would address all concerns
  • Unless they are the decision maker, bring other stakeholders into the process early
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Ensure that you don’t seem disinterested when speaking to them
  • Don’t brush off their concerns, their comfort with you will go down

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Joe

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They can be some of the slowest decision makers.
  • Can Joe take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Joe

Personality Compatibility


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