Joel Serrato
Login to view DISC.As Director General of Valley Commercial Latinoamerica, Joel Serrato leads a family-owned label manufacturing business with over 30 years of history. He expanded operations by establishing the Mexican facility in 1998, focusing on process optimization and innovation. He holds a marketing degree from Tecnológico de Monterrey and is ISO 9001: 2015 certified.
Joel runs the company alongside his brother and sister, continuing the legacy their parents started more than 35 years ago. His professional and personal life are closely intertwined with the family enterprise. He is married to Dalia Treviño.
Beyond the manufacturing world, he is also a licensed Commercial Pilot.
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DISC profile (public)
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