Joel Serrato

Questioner
DISC Type : c

Director general at Valley Commercial Latinoamerica S.A De C.V.

Monterrey, Nuevo León, Mexico

Overview

As Director General of Valley Commercial Latinoamerica, Joel Serrato leads a family-owned label manufacturing business with over 30 years of history. He expanded operations by establishing the Mexican facility in 1998, focusing on process optimization and innovation. He holds a marketing degree from Tecnológico de Monterrey and is ISO 9001: 2015 certified.

Joel runs the company alongside his brother and sister, continuing the legacy their parents started more than 35 years ago. His professional and personal life are closely intertwined with the family enterprise. He is married to Dalia Treviño.

Beyond the manufacturing world, he is also a licensed Commercial Pilot.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Label Manufacturing
As the director of a company with over three decades of experience, he is deeply involved in producing high-quality labels for businesses of all sizes.
Printing Technology
Demonstrates a commitment to innovation through recent investments in new digital printing presses and a visit to the Durst manufacturing plant in Italy.
Cross-Border Operations
He personally established the company's presence in Mexico and now manages production facilities that serve both the US and Mexican markets.

Media Appearances

Joel has no verified media appearances

Work History

7-1994
Director general at Valley Commercial Latinoamerica S.A De C.V.
7-1994 - 9-2024
Plant Manager at Valley Commercial Latinoamerica S.A De C.V.

Education

2001 - 2003
Commercial Pilot from South Wind Aviation
1992 - 1994
Lic En Mercadotecnia from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 31 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Director general at Valley Commercial Latinoamerica S.A De C.V.
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Joel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Joel take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Joel

Personality Compatibility


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