Joey Graziano in

Joey Graziano

Enthusiast · DISC type i
Chief Commercial Officer at Pacers Sports & Entertainment
📍 New York, New York, United States

As Chief Commercial Officer at Pacers Sports & Entertainment, Joey Graziano focuses on global brand extension and creating new revenue streams. A 2024 SBJ 40 Under 40 honoree, he previously held senior roles at the NBA where he spearheaded major events like the NBA Bubble. He holds a J. D. from Georgetown Law.

Outside of work, Graziano is a former Georgetown University baseball player who co-founded a nonprofit that uses the sport to promote literacy in the Dominican Republic. He is a passionate supporter of veterans causes, having founded an organization to support them and served as a law clerk for a veterans legal services program.

His father, a New York City firefighter, was the sole survivor of his unit on 9/11, a story Joey cites as a profound personal inspiration.

Read the full overview →
Experience
4 Years
Current Role
Chief Commercial Officer
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Joey shows up

Consensus Focused
Non-Confrontational
Amiable & Agreeable

They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Joey cares about

Global Brand Growth
His current role at Pacers Sports & Entertainment is focused on extending the Pacers' and Fever's brands domestically and globally, building on his previous work at the NBA.
Fan Engagement
At the NBA, he focused on creating unique, immersive live events like NBA Con, aiming to turn passive spectators into active participants.
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Career

Work history

10-2025
Chief Commercial Officer
Pacers Sports & Entertainment
8-2024 - 10-2025
Executive Vice President, Strategy & New Business Ventures
Pacers Sports & Entertainment
5-2022
Board Observer
QuintEvents
8-2024
Senior Vice President, Head of Global Event Strategy & Development
National Basketball Association (NBA)
6-2022
Senior Vice President, Business Operations & Global Events
National Basketball Association (NBA)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Doctor of Law (J.D.)
Georgetown Law
L.L.M.
University of Galway
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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