Joey Graziano

Enthusiast
DISC Type : i

Chief Commercial Officer at Pacers Sports & Entertainment

New York, New York, United States

Overview

As Chief Commercial Officer at Pacers Sports & Entertainment, Joey Graziano focuses on global brand extension and creating new revenue streams. A 2024 SBJ 40 Under 40 honoree, he previously held senior roles at the NBA where he spearheaded major events like the NBA Bubble. He holds a J. D. from Georgetown Law.

Outside of work, Graziano is a former Georgetown University baseball player who co-founded a nonprofit that uses the sport to promote literacy in the Dominican Republic. He is a passionate supporter of veterans causes, having founded an organization to support them and served as a law clerk for a veterans legal services program.

His father, a New York City firefighter, was the sole survivor of his unit on 9/11, a story Joey cites as a profound personal inspiration.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Global Brand Growth
His current role at Pacers Sports & Entertainment is focused on extending the Pacers' and Fever's brands domestically and globally, building on his previous work at the NBA.
Fan Engagement
At the NBA, he focused on creating unique, immersive live events like NBA Con, aiming to turn passive spectators into active participants.
Entertainment Partnerships
Recently led a first-of-its-kind partnership with Kevin Hart's Hartbeat to serve as a "cultural curator, " blending basketball with comedy and music for fans.

Media Appearances

Joey has no verified media appearances

Work History

10-2025
Chief Commercial Officer at Pacers Sports & Entertainment
8-2024 - 10-2025
Executive Vice President, Strategy & New Business Ventures at Pacers Sports & Entertainment
5-2022
Board Observer at QuintEvents
8-2024
Senior Vice President, Head of Global Event Strategy & Development at National Basketball Association (NBA)
6-2022
Senior Vice President, Business Operations & Global Events at National Basketball Association (NBA)

Education

Doctor of Law (J.D.) from Georgetown Law
L.L.M. from University of Galway

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York, New York, United States Job Level : Leadership Designation : Chief Commercial Officer at Pacers Sports & Entertainment
URL has been copied!

Insights For Selling To Joey

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joey is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Joey

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Joey move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Joey take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Joey

Personality Compatibility


Other Pacers Sports & Entertainment Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.