Johanna Cave

Observer
DISC Type : ic

Non Executive Director at SeaGrown

London, England, United Kingdom

Overview

Johanna Cave is a seasoned capital markets professional with over 25 years of experience, predominantly at PwC, before founding JCC Advisory Partners. She specializes in guiding companies through complex equity transactions like IPOs, M&A, and dual-track exits, with notable experience leading cross-border deals, including for emerging markets from her time in Mongolia.

Outside of her advisory work, Johanna is a Non-Executive Director for SeaGrown, a marine-based ESG company focused on seaweed cultivation. This role reflects her interest in sustainability, biodiversity, and marine conservation. She also enjoys reading, having recently shared her appreciation for a "fun, irreverent romp of a read. "

Unique fact: Johanna once led the Capital Markets and Deals advisory services for PwC in Mongolia.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Capital Markets Reform
Actively follows and comments on the work of the UK's Capital Markets Industry Taskforce (CMIT) to simplify and invigorate public markets.
ESG & Sustainability
Serves as a Non-Executive Director at SeaGrown, an ESG-focused company using seaweed for carbon capture, biodiversity uplift, and water filtration.
Transaction Advisory
Her core expertise involves advising companies on IPOs, dual-track exits, acquisitions, and equity raises for both private and listed companies.

Media Appearances

Johanna has no verified media appearances

Work History

2-2022
Non Executive Director at SeaGrown
9-2018
Director at JCC Advisory Partners Ltd
9-2013 - 9-2018
Director in Global IPO Centre at PwC
6-2011 - 8-2013
Capital Markets and Transactions Leader at PwC
2000 - 2005
Transaction Services at PwC

Education

1992 - 1996
BSc from University of Birmingham
1989 - 1991
Education details unavailable from Uppingham School

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Non Executive Director at SeaGrown
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Insights For Selling To Johanna

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johanna is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Johanna

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Johanna move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Johanna take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Johanna

Personality Compatibility


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