Johanna Deschamps

Sharpshooter
DISC Type : CD

Head of Marketing at Kbrw

Greater Paris Metropolitan Region, France

Overview

Johanna is the Head of Marketing at Kbrw, bringing over 20 years of international product marketing experience in cybersecurity and data management. Described by colleagues as dynamic, creative, and proactive, she is a NEOMA Business School graduate skilled in go-to-market strategy and global lead generation.

Having lived in the UK, US, Germany, Malta, and France, Johanna possesses a deep appreciation for international environments. She is a native French speaker who is also fluent in English and German, reflecting a passion for language and cross-cultural communication.

Her work contributed to winning a prestigious "Grand Prix Stratégies" award for a collaborative digital communication project.

Personality Overview

Thorough Evaluator

Fast But Analytical

Precise But Practical

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

International Marketing
Has over 20 years of experience leading marketing in the UK, US, Germany, and France for tech companies in cybersecurity, AdTech, and data management.
Data & Cybersecurity
Her background includes senior product marketing roles at Malwarebytes and Precisely, focusing on data quality, governance, and financial crime compliance solutions.
Go-to-Market Strategy
Responsible for developing and executing omnichannel go-to-market programs globally, driving demand and product positioning in current and past roles.

Media Appearances

Johanna has no verified media appearances

Work History

9-2024
Head of Marketing at Kbrw
1-2022 - 5-2023
Pro Member at Product Marketing Alliance
5-2020 - 7-2021
Senior Global Product Marketing Manager- Spectrum Quality & Spectrum Context at Precisely | Trust in Data
5-2019 - 5-2020
Global Product Marketing Manager- Customer Information Management & Financial Services at Pitney Bowes
10-2018 - 5-2019
EMEA Demand Generation- Marketing Manager at Pitney Bowes

Education

2001 - 2005
Master- Magna Cum Laude from NEOMA Business School (formerly known as Reims Management School- ESC Reims)
2000 - 2002
Two-year from Lycée Michelet

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Paris Metropolitan Region, France Job Level : N/A Designation : Head of Marketing at Kbrw
URL has been copied!

Insights For Selling To Johanna

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johanna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Johanna

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Johanna move?

  • They can take decisions very fast if you manage to convince them.
  • Can Johanna take some risk or not?

  • The risks don’t matter much to them.

You And Johanna

Personality Compatibility


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