John Adamson

Evaluator
DISC Type : dcs

Founder & President at ABA Consulting, LLC

Herndon, Virginia, United States

Overview

John Adamson is a seasoned business strategist with over three decades of experience specializing in the Public Sector IT market, primarily within the Microsoft partner ecosystem. He has a consistent record of securing significant enterprise contracts. John holds a Bachelor of Science from the University of Iowa.

John often reflects on his upbringing as an "Army brat" on military posts, which instilled a deep respect for veterans, particularly his father. This background also sparked a lifelong thrill for skydiving, which began during his youth at the Ft. Benning jump towers.

He developed an early passion for skydiving from watching paratroopers at U.S. Army jump towers as a child.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Public Sector IT
His entire 30+ year career has been dedicated to winning major IT contracts for government and public sector clients.
Microsoft Ecosystem
Has a long history of success working at Microsoft and for its leading service partners, focusing on solutions like Office 365 and Azure.
Generative AI
He shows a keen interest in the latest AI developments, recently posting about Microsoft CoPilot's capabilities and new AI training services.

Media Appearances

John has no verified media appearances

Work History

11-2025
Founder & President at ABA Consulting, LLC
10-2021 - 10-2025
Director, Strategic Programs at Planet Technologies
7-2018 - 10-2021
Founder & President at ABA Consulting, LLC
12-2006 - 3-2018
Director, Microsoft Practice at InfoReliance
11-1996 - 11-2006
Senior Account Manager at Microsoft

Education

Bachelor of Science from University of Iowa
Journalism & Public Relations from City University of London

More Information

Social Presence :

Prographics :

Exp : 34 Location : Herndon, Virginia, United States Job Level : Leadership Designation : Founder & President at ABA Consulting, LLC
URL has been copied!

Insights For Selling To John

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from John

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can John take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And John

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.