John Brauer

Critic
DISC Type : C

SVP Insights & Media Measurement at Fox Television Stations

New York, New York, United States

Overview

John has no verified overview

Personality Overview

Critic

Objective Thinker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

4-2024
SVP Insights & Media Measurement at Fox Television Stations
2-2021 - 4-2024
Vice President, Insights & Analytics at Effectv
5-2018 - 2-2021
Executive Director, Advanced Analytics at Effectv
4-2016 - 5-2018
Senior Product Manager - Technical at Amazon
9-2015 - 4-2016
Senior Director, Optimization Products at NBCUniversal Media, LLC

Education

1998 - 2002
Education details unavailable from Bennington College
2001 - 2002
Chinese (Mandarin) Immersion from Zhejiang University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Leadership Designation : SVP Insights & Media Measurement at Fox Television Stations
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from John

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can John take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And John

Personality Compatibility


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