Nelson Ferreira

Evaluator
DISC Type : scd

Vice President, Streaming Sales at Fox Television Stations

New York, New York, United States

Overview

Nelson has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Nelson has no verified topics they care about

Media Appearances

Nelson has no verified media appearances

Work History

12-2024
Vice President, Streaming Sales at Fox Television Stations
5-2022 - 11-2024
Head of Industry, CTV at My Code
4-2019 - 4-2022
Senior Director of Sales at Gamut. Smart Media from Cox.
3-2009 - 4-2019
New York Sales Manager at Cox Media Group
3-2006 - 3-2009
Account Executive at Cox Media Group

Education

1993 - 1997
Education details unavailable from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 27 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Streaming Sales at Fox Television Stations
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Insights For Selling To Nelson

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nelson is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nelson

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nelson move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nelson take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nelson

Personality Compatibility


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