John Britt

Energizer
DISC Type : I

Director, Corporate Accounts at Nova Biomedical

Atlanta Metropolitan Area, United States

Overview

John Britt is a senior leader in the medical device industry, currently serving as the Director of Corporate Accounts at Nova Biomedical. His career is distinguished by expertise in managing relationships and defining contracting strategies with major GPOs and key IDNs. He holds both a Bachelors and a Masters degree from Georgia Southern University.

His professional focus involves leading corporate accounts and contracting initiatives for hospital point-of-care and laboratory devices. He has a consistent history of managing and growing revenue through strategic alliances at companies like Applied Medical and Medtronic.

Personality Overview

Big Picture Person

Informal

Full Of Energy

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

GPO & IDN Strategy
His current role focuses on operations and contracting for major GPOs like Vizient and Premier, and key Integrated Delivery Networks (IDNs).
Medical Device Contracting
He has extensive experience leading contracting initiatives for specialized surgical, cardiovascular, and point-of-care medical devices across multiple companies.
Corporate Account Leadership
Throughout his career at Nova Biomedical, Applied Medical, and Medtronic, he has held director-level roles focused on leading national and corporate account teams.

Media Appearances

John has no verified media appearances

Work History

10-2013
Director, Corporate Accounts at Nova Biomedical
12-2011 - 10-2013
Managing Director National Accounts at Applied Medical
9-2010 - 12-2011
Director National Accounts at Applied Medical
3-2009 - 6-2010
Strategic Accounts Director at Medtronic
1-2007 - 3-2009
Director, Strategic Alliances at Medtronic

Education

Bachelor; Masters from Georgia Southern University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Corporate Accounts at Nova Biomedical
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from John

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can John take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And John

Personality Compatibility


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