John Bultema III

Doer
DISC Type : ds

President & CEO at Columbus Life Insurance Company

Cincinnati Metropolitan Area, United States

Overview

John Bultema III is the President and CEO of Columbus Life and Lafayette Life Insurance Companies. His extensive career in financial services spans over two decades, including senior roles at Fifth Third Bank and Western & Southern Financial Group. He earned his MBA in Finance from Western Michigan University.

John is actively involved in his community, serving as the Board Chair for Best Point Education & Behavioral Health, an organization focused on childrens mental health. He and his wife, Tiffany, are also supporters of ArtsWave, which promotes arts and culture in the Cincinnati region.

He became Fifth Third Banks youngest bank president at age 34.

Personality Overview

Risk-Accepting

Strategic Planner

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Children's Mental Health
Serves as the Board Chair for Best Point Education & Behavioral Health, an organization providing transformational mental health and educational services to vulnerable children and families.
Life Insurance Strategy
Advocates for using annual checkpoints like Open Enrollment to review life insurance strategies, ensuring coverage matches life's changes, such as mortgages or growing families.
Community Arts
He and his wife are listed as supporters of ArtsWave, a Cincinnati-based organization that funds and supports local arts and cultural initiatives.

Media Appearances

John has no verified media appearances

Work History

10-2020
President & CEO at Columbus Life Insurance Company
11-2019
President & CEO at Lafayette Life Insurance Company
9-2017 - 11-2019
Senior Vice President - Institutional Markets at Western & Southern Financial Group
11-2013 - 7-2017
Executive Vice President, Currency Processing & Treasury Management at Fifth Third Bank
5-2011 - 11-2013
Executive Vice President Business Banking Group at Fifth Third Bank

Education

1998 - 2002
Master of Business Administration (M.B.A.) from Western Michigan University - Haworth College of Business
1993 - 1995
Education details unavailable from Grand Valley State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Cincinnati Metropolitan Area, United States Job Level : Leadership Designation : President & CEO at Columbus Life Insurance Company
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from John

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can John take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And John

Personality Compatibility


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