John Cover

Trailblazer
DISC Type : ID

Senior Vice President, Head of Sales at ReferWell

Englewood, Colorado, United States

Overview

John Cover is an accomplished healthcare sales executive with expertise in leading business development for early-stage and "on the bubble" companies. He has a proven history of achieving profitability and ensuring the success of strategic mergers and acquisitions. People often describe him as a trusted, results-oriented, and knowledgeable professional.

He has a self-described "razor-sharp ability to get the big picture" and translate vision into effective, real-world strategic partnerships.

Personality Overview

Assertive

Informal

Friendly But Fast

A combination of speed and relationship gets the best response from them.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Improving Healthcare Access
His recent social media activity and role at ReferWell focus on leveraging technology to improve patient access to care and get them to the right doctor.
Health Plan Quality
He frequently engages with topics related to HEDIS, Star Ratings, and quality improvement for health plans in the ACA, Medicare Advantage, and Medicaid markets.
Early-Stage Startups
His professional summary explicitly states a particular interest in working with early-stage startups and companies that are "on the bubble."

Media Appearances

John has no verified media appearances

Work History

1-2025
Senior Vice President, Head of Sales at ReferWell
11-2022 - 1-2025
Vice President of Sales at ReferWell
11-2020 - 10-2022
Vice President, Sales at Pulse8 Inc.
12-2018 - 7-2020
Senior Vice President, Sales at Curavi Health
10-2016 - 11-2018
Senior Vice President Sales at TripleCare

Education

BSBA from Colorado State University Pueblo

More Information

Social Presence :

Prographics :

Exp : 39 Location : Englewood, Colorado, United States Job Level : Leadership Designation : Senior Vice President, Head of Sales at ReferWell
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from John

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can John take some risk or not?

  • If necessary, they will be ready to take risks.

You And John

Personality Compatibility


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