John Fiedler

Enthusiast
DISC Type : i

President & Chief Scientific Officer at Oreon Marketing Science

Sandpoint, Idaho, United States

Overview

John Fiedler is the retired President and Chief Scientific Officer of Oreon Marketing Science, a consultancy he co-founded in 1999. An experienced entrepreneur, he previously co-founded and sold the successful marketing firm POPULUS. He holds an MBA from The University of Chicago Booth School of Business and is described as a strong strategic partner.

Deeply involved in his community, John has served as a Director and Immediate Past Board Chair for Catholic Charities of Idaho. He is also a supporter of the local arts scene, having been a donor to the Boise Art Museum. He and his partner moved their original business to Idaho in 1990.

Unique fact: John successfully built and sold a major marketing consultancy, POPULUS, after running it for fifteen years before starting his next venture.

Personality Overview

Story Driven

Optimistic

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Marketing Science
Co-founded and led two marketing research firms, POPULUS and Oreon Marketing Science, specializing in actionable findings for complex business issues.
Entrepreneurship
Successfully founded, grew, and sold a marketing consultancy (POPULUS) before establishing his second firm (Oreon), demonstrating a long career as a business founder.
Data-driven Strategy
As Chief Scientific Officer, he specialized in advanced data collection methodologies to inform brand strategy and develop services like Brand Match.

Media Appearances

John has no verified media appearances

Work History

9-1999
President & Chief Scientific Officer at Oreon Marketing Science
Director at Catholic Charities of Idaho
7-2002 - 6-2016
Immediate Past Board Chair - Member Executive Committee at Catholic Charities of Idaho
7-1999 - 12-2014
Vice President at 12 Americans, Inc.
5-2005 - 2-2014
Senior Consultant at Cambia Information Group

Education

1967 - 1969
Master of Business Administration - MBA from The University of Chicago Booth School of Business
1967 - 1969
MBA from The University of Chicago Booth School of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Sandpoint, Idaho, United States Job Level : Leadership Designation : President & Chief Scientific Officer at Oreon Marketing Science
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from John

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can John take some risk or not?

  • If it seems really necessary, they can take small risks.

You And John

Personality Compatibility


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