Ani Koleva

Evaluator
DISC Type : Dsc

Sr. HRBP and Employee Experience Manager at Hyperscience

Lozenets, Sofia City, Bulgaria

Overview

Ani Koleva is a Senior HRBP and Employee Experience Manager at Hyperscience, specializing in strengthening company culture and employer branding within the tech industry. Drawing from her experience at companies like Leanplum, she focuses on scaling teams and coaching leaders. People who have worked with her describe her as inspiring, empathetic, passionate, and results-oriented.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Employer Branding
Her past role was Communications and Employer Brand Manager, and she has a proven track record of establishing brand identity to attract top talent.
Scaling Tech Teams
She partners with Technology organizations (Engineering, ML, Product) at Hyperscience to help them scale, reorganize, and manage change in a high-growth environment.
Entrepreneurship
As a member of the Association of Bulgarian Leaders and Entrepreneurs, she actively works to improve the local entrepreneurial ecosystem.

Media Appearances

Ani has no verified media appearances

Work History

11-2020
Sr. HRBP and Employee Experience Manager at Hyperscience
8-2022 - 12-2022
People Operations Manager (cover role) at Hyperscience
9-2014
Member at Association of Bulgarian Leaders and Entrepreneurs
2-2018 - 11-2020
Communications and Employer Brand Manager at Leanplum
3-2015 - 2-2018
Corporate Projects Lead - Marketing and Strategic Development at Musala Soft

Education

2016 - 2016
http://www.telerik.com/telerik-digital-marketing-course from Telerik Digital Marketing Academy
2014 - 2015
Perspectives on Growth and Development; Microeconomics of Competitiveness from Institute for Strategy and Competitiveness

More Information

Social Presence :

Prographics :

Exp : 7 Location : Lozenets, Sofia City, Bulgaria Job Level : Middle Designation : Sr. HRBP and Employee Experience Manager at Hyperscience
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Insights For Selling To Ani

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ani is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ani

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ani move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ani take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ani

Personality Compatibility


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