John Hawthorne

Enthusiast
DISC Type : i

Associate Marketing Operations Manager at NAVEX

Charlotte, North Carolina, United States

Overview

A marketing professional with a robust background in retail strategy, branding, and sales, skilled in multi-channel campaign optimization. John has a proven record of driving revenue growth and currently serves as an Associate Marketing Operations Manager at NAVEX. He holds a Bachelor of Science from North Carolina State University.

Outside of his marketing career, John is an avid outdoorsman with a deep passion for fly fishing. This interest is not just a hobby; he has worked as a professional, Orvis-endorsed fly fishing guide and enjoys writing freelance content about his outdoor experiences.

Unique fact: John is a U. S. Coast Guard licensed Charter Captain.

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Marketing Operations
Currently an Associate Marketing Operations Manager at NAVEX, focusing on email campaigns, automation, and database health using tools like Marketo.
Revenue Growth
As a Business Development Manager at Whitewater, he single-handedly drove significant revenue growth, averaging $35k in committed revenue per month.
Retail Management
Managed a retail operation as General Manager for Bay Street Outfitters, increasing clothing and hard goods sales by 10% year-over-year.

Media Appearances

John has no verified media appearances

Work History

3-2025
Associate Marketing Operations Manager at NAVEX
12-2024 - 3-2025
Retail Buyer and Merchandiser at Whitewater
8-2024 - 12-2024
Business Development Manager at Whitewater
10-2018 - 7-2024
Charter Captain at Bay Street Outfitters
10-2018 - 10-2023
General Manager at Bay Street Outfitters

Education

2012 - 2016
Bachelor of Science (B.S.) from North Carolina State University
2008 - 2012
High School Diploma from Weddington High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Charlotte, North Carolina, United States Job Level : Middle Designation : Associate Marketing Operations Manager at NAVEX
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from John

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can John take some risk or not?

  • They can take some low-probability risks if needed.

You And John

Personality Compatibility


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