John Horn, M.M. M.A.

Enigma
DISC Type : Dci

Board Member at Canadian Association for Porphyria

Victoria, British Columbia, Canada

Overview

John is the Director of Performance and Talent Development at BC Pension Corporation, bringing over 20 years of experience as a people and culture leader. He holds two masters degrees and is described by colleagues as an innovative, inspiring, and enthusiastic leader who empowers teams and prepares organizations for the future of work.

Outside of work, John lives in Victoria, BC, with his wife and two children. He is actively involved in his community, coaching his sons sports teams, and enjoys exploring neighborhoods by bicycle, playing basketball, and connecting with people over boardgames and coffee.

He once received an "Awesome Award" from a member of his community simply for being awesome, an honor he found humbling and appreciative.

Personality Overview

Fast Follower

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Career Development
A long-time leader and Past Chair of the national charity CERIC, he actively works to advance career development education and research in Canada.
Community Building
A core part of his professional identity, his consulting firm focuses on helping leaders build healthy and thriving communities at work and in life.
Employee Ownership
He frequently posts about the power of employee and worker ownership models to foster accountability, build loyalty, and ensure long-term sustainability.

Media Appearances

John has no verified media appearances

Work History

6-2024
Board Member at Canadian Association for Porphyria
1-2024
Committee Member at CERIC
6-2023 - 8-2025
Advisor at Digital
7-2021
Director, Performance and Talent Development at BC Pension Corporation
10-2019 - 3-2021
Director, Talent Acquisition and Learning at Vancity

Education

9-2020 - 6-2023
Masters of Management from Saint Mary's University
2003 - 2004
MA from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Victoria, British Columbia, Canada Job Level : Mid-senior Designation : Board Member at Canadian Association for Porphyria
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from John

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will John move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can John take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And John

Personality Compatibility


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