Timothy Troke

Collaborator
DISC Type : si

Host, Executive Producer at Lyin' Truth Podcast

Greater Toronto Area, Canada

Overview

Timothy Troke is a seasoned media executive, currently serving as SVP of Original Content at Creative Management Partners. With a background from Sheridan College, his expertise spans television, digital content, and OTT, where he focuses on leveraging AI for content strategy and brand positioning for major clients. People often call him a talented executive producer.

Outside of his corporate role, Timothy is an entrepreneur in media production. He founded Frogwater Media, which produced an award-winning web series, and is the Host and Executive Producer of his own investigative podcast, "Lyin Truth Podcast". He follows industry leaders like Google and Sony Pictures Entertainment closely.

He is actively using AI to analyze audience sentiment, helping creators enhance content value for both viewers and advertisers.

Personality Overview

Consensus Builder

Fair-minded

Good Listener

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

AI in Content
Stated that he is harnessing AI to analyze audience sentiment and enhance content creation, adding greater value for audiences and advertisers.
Digital Content Strategy
His career is focused on creating and distributing content for digital platforms like web, mobile, and OTT, including an award-winning web series.
Investigative Podcasting
He is the host and executive producer of his own new investigative podcast, the "Lyin' Truth Podcast, " indicating a personal and professional passion for the format.

Media Appearances

Timothy has no verified media appearances

Work History

5-2019
Host, Executive Producer at Lyin' Truth Podcast
1-2015
SVP Entertainment and Technology at Creative Management Agency; Creative Management Partners LLC
9-2010
Executive Producer at Grape Notes on Foodnetwork.ca
5-2004
CEO-Executive Producer at Frogwater Media
9-1998 - 5-2002
Video Manager at Solutions in Computing

Education

life from Sheridan College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Toronto Area, Canada Job Level : N/A Designation : Host, Executive Producer at Lyin' Truth Podcast
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Insights For Selling To Timothy

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Timothy is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Timothy

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Timothy move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Timothy take some risk or not?

  • It is unlikely that they will take many risks.

You And Timothy

Personality Compatibility


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