John Meacham

Examiner
DISC Type : cs

Vice President Marketing at Cache Creek Casino Resort

Sacramento, California, United States

Overview

John Meacham is a seasoned casino marketing executive with over two decades of experience at top gaming properties like Cache Creek, MGM, and Caesars. He specializes in brand development, data-driven campaigns, and enhancing guest loyalty. A UNC Kenan-Flagler MBA graduate, colleagues describe him as having "rock solid integrity" and being one of the "brightest minds" theyve worked with.

Originally an entrepreneur who manufactured pet products, Johns passion for poker led him to the gaming industry in 2010. He shows a keen interest in entrepreneurial stories, such as those featured on the "How I Built This" podcast, and values creating genuine human connections. He also maintains ties to North Carolina, where he attended university.

His career in gaming was sparked by a personal passion for poker.

Personality Overview

Status Quo Seeker

Unexpressive

Late Adopter

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

VIP Guest Experience
He stated in a January 2026 article that the VIP experience is the key differentiator for growth, especially in times of economic uncertainty.
Marketing Automation
He is a proponent of using automation to ensure consistent and timely communication with players, such as for welcoming new loyalty members or re-engaging lapsed guests.
Entrepreneurial Stories
He follows the podcast "How I Built This with Guy Raz, " indicating an interest in the journeys of successful entrepreneurs and business founders.

Media Appearances

John Meacham - Vice President Marketing at Cache Creek Casino Resort. Featured in The Org

See Now

Work History

6-2021
Vice President Marketing at Cache Creek Casino Resort
3-2018 - 6-2021
Executive Director of National Marketing at MGM National Harbor
6-2016 - 9-2016
Vice President of Marketing at JACK Entertainment
3-2016 - 6-2016
Vice President of Marketing at Caesars Entertainment Corporation
5-2014 - 3-2016
Director of Casino Marketing at Caesars Entertainment Corporation

Education

1996 - 1998
MBA from UNC Kenan-Flagler Business School
1988 - 1993
B.S. from Appalachian State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Sacramento, California, United States Job Level : Senior Designation : Vice President Marketing at Cache Creek Casino Resort
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from John

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can John take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And John

Personality Compatibility


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