John Tran

Critic
DISC Type : C

VP, Social Impact & Sustainability at Vita Coco

New York City Metropolitan Area, United States

Overview

John has no verified overview

Personality Overview

Objective Thinker

Critic

ROI Driven

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

2-2025
VP, Social Impact & Sustainability at Vita Coco
4-2021 - 2-2025
Sustainability & Social Impact at Vita Coco
4-2024
Executive Director at Vita Coco Community Foundation
9-2017 - 4-2021
Director, Sustainability & Responsibility at Pernod Ricard
10-2015 - 9-2017
Sustainable Living Manager at Unilever

Education

2004 - 2008
BSE from University of Pennsylvania
Education details unavailable from haverford

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : VP, Social Impact & Sustainability at Vita Coco
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from John

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will John move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can John take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And John

Personality Compatibility


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