John Van den Herik in

John Van den Herik

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Business Development at The Soap Farm
📍 Gorinchem, South Holland, Netherlands

John is a lifelong entrepreneur with a deep history in the apparel and lifestyle industry. After taking over his fathers textile business, he successfully built and scaled major brands, including "lief! lifestyle" and the childrens characters "Fien & Teun". In recent years, he has transitioned into an advisory and business development role, leveraging his extensive experience.

Outside of his entrepreneurial ventures, John is a fan of AFC Ajax. He values quality time with his family, recently taking a music-focused trip to Berlin with his daughter. He has also worked closely with his wife, Yvonne, who was the creative force behind the "lief! lifestyle" brand, which they built together.

He is the creator and founder of the well-known Dutch childrens characters Fien & Teun.

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Experience
37 Years
Current Role
Business Development
Location
Gorinchem, South Holland, Netherlands
Personality Overview

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Priorities

Topics John cares about

Brand Creation
He has a long history of building brands from the ground up, including his own fashion lines, the "lief! lifestyle" brand, and the characters Fien & Teun.
Lifestyle Licensing
A core part of his business strategy involves expanding brands into new product categories through strategic licensing, a model he successfully applied to "lief! lifestyle".
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Career

Work history

5-2025
Business Development
The Soap Farm
2-2025
Business Development
Dutch drip drinks
11-2024
Business Development Licensing & Merchandise
Van Hoorne Studios
11-2024
Business Development
Bosch Bedding
5-2022
Brand Activation Advisor
Monta
In the press

Media appearances

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Education

John has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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