Oggie Kapetanovic is the President of Heat-Not-Burn at Philip Morris International, leading the global strategy for smoke-free products like IQOS. With over two decades of experience, including 18 years at Procter & Gamble, he is an expert in building iconic, purpose-driven brands. He is a graduate of The Wharton School and Brown University.
Born in New York and having grown up globally in places like Egypt and Serbia, Oggie is passionate about basketball. He played for the University of Pennsylvania and professionally in Europe. He now volunteers with the Lions de Genève basketball organization in Switzerland, where he lives with his family.
Unique fact: Oggies mantra for his companys mission is, "If you dont smoke, dont start. If you smoke, quit. If you dont quit, change. "
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