Oggie Kapetanovic

Commander
DISC Type : D

President heat-not-burn/IQOS at Philip Morris International at Philip Morris International

Lausanne, Vaud, Switzerland

Overview

Oggie Kapetanovic is the President of Heat-Not-Burn at Philip Morris International, leading the global strategy for smoke-free products like IQOS. With over two decades of experience, including 18 years at Procter & Gamble, he is an expert in building iconic, purpose-driven brands. He is a graduate of The Wharton School and Brown University.

Born in New York and having grown up globally in places like Egypt and Serbia, Oggie is passionate about basketball. He played for the University of Pennsylvania and professionally in Europe. He now volunteers with the Lions de Genève basketball organization in Switzerland, where he lives with his family.

Unique fact: Oggies mantra for his companys mission is, "If you dont smoke, dont start. If you smoke, quit. If you dont quit, change. "

Personality Overview

Candid & Clear

Decisive

Strong-Willed

They respond well to strong and respectful communication.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Smoke-Free Future
Leads PMI's transformation towards smoke-free alternatives, aiming for them to represent two-thirds of company revenue by 2030.
Global Brand Building
Has over 20 years of international experience creating integrated marketing plans and cohesive brand frameworks for major global companies like P&G and PMI.
Consumer Experience
Focuses on enhancing the consumer journey through innovative, humane, and immersive brand events like "Sensorium Worlds" in Milan.

Media Appearances

Oggie has no verified media appearances

Work History

8-2024
President heat-not-burn/IQOS at Philip Morris International at Philip Morris International
3-2020 - 4-2022
Vice President Consumer & Brand Experience Strategy—Smoke-Free Products/IQOS at Philip Morris International
8-2016 - 3-2020
Brand Director Head & Shoulders Global, E-IMEA at Procter & Gamble
7-2014 - 7-2016
Associate Brand Director - Head & Shoulders Americas at Procter & Gamble
10-2013 - 7-2014
Associate Marketing Director head&shoulders global and retail Haircare digital capability at Procter & Gamble

Education

1998 - 2000
Economics from The Wharton School
1996 - 1998
Economics from Brown University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Lausanne, Vaud, Switzerland Job Level : N/A Designation : President heat-not-burn/IQOS at Philip Morris International at Philip Morris International
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Insights For Selling To Oggie

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oggie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Oggie

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Oggie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Oggie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Oggie

Personality Compatibility


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