Oggie Kapetanovic in

Oggie Kapetanovic

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President heat-not-burn/IQOS at Philip Morris International at Philip Morris International
📍 Lausanne, Vaud, Switzerland

Oggie Kapetanovic is the President of Heat-Not-Burn at Philip Morris International, leading the global strategy for smoke-free products like IQOS. With over two decades of experience, including 18 years at Procter & Gamble, he is an expert in building iconic, purpose-driven brands. He is a graduate of The Wharton School and Brown University.

Born in New York and having grown up globally in places like Egypt and Serbia, Oggie is passionate about basketball. He played for the University of Pennsylvania and professionally in Europe. He now volunteers with the Lions de Genève basketball organization in Switzerland, where he lives with his family.

Unique fact: Oggies mantra for his companys mission is, "If you dont smoke, dont start. If you smoke, quit. If you dont quit, change. "

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Experience
21 Years
Current Role
President heat-not-burn/IQOS at Philip Morris International
Location
Lausanne, Vaud, Switzerland
Personality Overview

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Priorities

Topics Oggie cares about

Smoke-Free Future
Leads PMI's transformation towards smoke-free alternatives, aiming for them to represent two-thirds of company revenue by 2030.
Global Brand Building
Has over 20 years of international experience creating integrated marketing plans and cohesive brand frameworks for major global companies like P&G and PMI.
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Career

Work history

8-2024
President heat-not-burn/IQOS at Philip Morris International
Philip Morris International
3-2020 - 4-2022
Vice President Consumer & Brand Experience Strategy—Smoke-Free Products/IQOS
Philip Morris International
8-2016 - 3-2020
Brand Director Head & Shoulders Global, E-IMEA
Procter & Gamble
7-2014 - 7-2016
Associate Brand Director - Head & Shoulders Americas
Procter & Gamble
10-2013 - 7-2014
Associate Marketing Director head&shoulders global and retail Haircare digital capability
Procter & Gamble
In the press

Media appearances

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Education
1998 - 2000
Economics
The Wharton School
1996 - 1998
Economics
Brown University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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