Jon Hedlund

Examiner
DISC Type : cs

VP GTM, Growth Marketing at Guild

Boston, Massachusetts, United States

Overview

Jon has no verified overview

Personality Overview

Status Quo Seeker

Tough To Convince

Unexpressive

They are thorough and always follow a systematic approach.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Jon has no verified topics they care about

Media Appearances

Jon has no verified media appearances

Work History

11-2025
VP GTM, Growth Marketing at Guild
2-2025 - 2-2026
Senior Vice President Marketing at Lightcast
6-2022 - 2-2025
Vice President Marketing at Lightcast
10-2021 - 2-2026
Marketing Advisor at L3 Networks Inc.
3-2021 - 1-2022
Fractional CMO at Heart + Paw

Education

1990 - 1994
Bachelor of Arts from Hofstra University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Boston, Massachusetts, United States Job Level : Senior Designation : VP GTM, Growth Marketing at Guild
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jon

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Jon take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Jon

Personality Compatibility


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