Jonathan Crawford

Enthusiast
DISC Type : i

VP of Product at Roark

Costa Mesa, California, United States

Overview

Jonathan has no verified overview

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Jonathan has no verified topics they care about

Media Appearances

Jonathan has no verified media appearances

Work History

3-2024
VP of Product at Roark
12-2022 - 3-2024
Director of Global Merchandising, Billabong Men's at Billabong
1-2022 - 12-2022
Vice President of Product & Merchandising at Rastaclat
9-2017 - 3-2022
Global Director Of Men's Merchandising at RVCA
2014 - 2017
Global Merchandising Director at Hurley

Education

2000 - 2002
Bachelor's degree from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 23 Location : Costa Mesa, California, United States Job Level : Senior Designation : VP of Product at Roark
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jonathan

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Jonathan take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jonathan

Personality Compatibility


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