Jonathan Dekel

Energizer
DISC Type : I

Senior Editorial Writer, Creative at Edelman

Toronto, Ontario, Canada

Overview

Jonathan is a Cannes Lions-winning creative and editorial writer at Edelman, specializing in narrative development and content strategy for global brands like Shell, Starbucks, and Pfizer. His work is built on a strong foundation of journalism with national publications like The Globe and Mail and CBC.

Rooted in his career as a music and culture journalist for publications like Spin and NME, Jonathan has a deep appreciation for storytelling. He is a passionate Toronto Maple Leafs fan and engages in thoughtful commentary on music, culture, and broader societal topics.

His career in the entertainment industry began at 15 years old when he was tasked with chaperoning Ringo Starr.

Personality Overview

Imaginative

Informal

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Creative Brand Storytelling
Develops Cannes Lions-winning brand narratives for clients like Hellmann's, Starbucks, and Unilever, focusing on content strategy and connecting with cultural moments.
Music and Culture
His background is in music journalism for outlets like Spin and NME. His personal writing often reflects on music history, from The Beatles to modern artists.
Executive Thought Leadership
His role involves narrative development and copywriting for executives, helping them communicate complex topics like carbon capture to diverse audiences.

Media Appearances

Jonathan has no verified media appearances

Work History

1-2022
Senior Editorial Writer, Creative at Edelman
Features at Freelance Journalist
1-2022
Content Director at Greater Good Content
3-2020 - 5-2021
Senior Corporate Writer, Communications & Contributing Editor, Publishing at Royal Ontario Museum
2-2016 - 3-2017
Associate Producer at CBC

Education

Jonathan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 6 Location : Toronto, Ontario, Canada Job Level : N/A Designation : Senior Editorial Writer, Creative at Edelman
URL has been copied!

Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jonathan

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jonathan take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Jonathan

Personality Compatibility


Other Edelman Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.