Jonathan Goldfuss

Critic
DISC Type : C

VP of Marketing at TriVistaUSA Design + Build

Washington, District of Columbia, United States

Overview

Jonathan Goldfuss is the VP of Marketing at TriVistaUSA, a brand storyteller who blends big-picture vision with hands-on execution. He has driven growth for major brands like Hilton, AOL, and Hotwire. com. People who have worked with him describe him as sharp, dedicated, creative, and talented, noting he has a significant positive impact.

Raised in Boston and Sydney, Jonathan now lives on Capitol Hill with his wife, two children, and their dog. He is passionate about skiing, playing the guitar, reading, and exploring new places. His ideal weekend involves discovering a new city with a lively music scene and great restaurants.

He once founded a marketplace application that successfully reduced the marketing agency selection timeline from six months to just six days.

Personality Overview

ROI Driven

Precise

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Brand Storytelling
His career is focused on building beloved brands and creating memorable advertising campaigns for companies like AOL and the José Andrés Group.
Customer Mindset
He focuses on understanding customer decision-making to transform rote activities into joyful experiences, exemplified by his work improving Hilton Honors member satisfaction.
Digital Innovation
He has a history of building innovative digital products, including launching Hotwire. com and creating a marketplace to disrupt the marketing services industry.

Media Appearances

Jonathan has no verified media appearances

Work History

5-2025
VP of Marketing at TriVistaUSA Design + Build
9-2017
Founder & Head of Product at Coproductions
3-2009
Founder & Senior Consultant at Red Bird Marketing
11-2022 - 5-2025
VP of Marketing & Communications at Taoti Creative
9-2021 - 11-2022
Director (contract) Product Strategy, Honors Member Experience at Hilton

Education

1995 - 1999
BA from Emory University
2019 - 2019
Software Engineering from General Assembly

More Information

Social Presence :

Prographics :

Exp : 16 Location : Washington, District of Columbia, United States Job Level : Senior Designation : VP of Marketing at TriVistaUSA Design + Build
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Jonathan

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jonathan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jonathan

Personality Compatibility


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