Jonathan Harrop

Trailblazer
DISC Type : DI

VP, Marketing & Communications, WLCR PMO at Citi

Dallas-Fort Worth Metroplex, United States

Overview

Jonathan is a mission-driven marketing leader with over 15 years of experience in mobile advertising, gaming, and technology sectors at firms like Citi and Digital Turbine. He has a B. A. in Journalism from the University of Arkansas. Colleagues describe him as a brilliant, articulate, and empathetic team leader.

Outside of work, Jonathan is a lifelong video gamer with a passion for esports and Bungies Destiny universe. He is also a dedicated Warhammer 40, 000 hobbyist, a passion he has pursued since the mid-90s, finding the process of painting miniatures cathartic and relaxing.

Interesting fact: He received a special thanks credit in a Warhammer 40, 000 rulebook for his contributions to the hobby.

Personality Overview

Values Relationships

Assertive

Friendly But Fast

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. They will bat for you if they come to believe in you.

Topics They Care About

Human-Centric Marketing
Advocates for using data and AI not just for optimization, but to bring more empathy, relevance, and humanity back into marketing campaigns.
Global Brand Unification
Has direct experience leading complex rebranding initiatives, successfully merging three distinct acquired companies under a single $1B global brand at Digital Turbine.
Mobile Ad Monetization
Deep expertise in strategies for mobile app developers, particularly in gaming, to effectively monetize through high-quality, data-driven ad experiences.

Media Appearances

Jonathan has no verified media appearances

Work History

VP, Marketing & Communications, WLCR PMO at Citi
Marketing Consultant at Various Companies
Global Vice President of Marketing & Communications at Digital Turbine
Global Head of Marketing & Communications / CMO at AdColony (acquired by Digital Turbine)
Vice President, Global Marketing & Communications at AdColony (acquired by Digital Turbine)

Education

8-2005 - 5-2008
B.A. from University of Arkansas

More Information

Social Presence :

Prographics :

Exp : N/A Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : VP, Marketing & Communications, WLCR PMO at Citi
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jonathan

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Jonathan take some risk or not?

  • If necessary, they will be ready to take risks.

You And Jonathan

Personality Compatibility


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