Jonathan Mansley

Inquirer
DISC Type : dc

sales and marketing director at LV=

South Croydon, England, United Kingdom

Overview

Jonathan is the Sales and Marketing Director at LV=, with over 20 years of experience in financial services marketing and a focus on digital transformation. Colleagues describe him as innovative, gregarious, and a great networker. He holds an LLB from the University of Leicester and an MBA.


Having been with LV= since 2007, he has progressed internally from Head of Digital Strategy to his current leadership role.

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Brand Strategy
He recently led the launch of a new brand platform for LV=, emphasizing customer trust and the company's mutual status during the cost of living crisis.
Insurance Innovation
Passionate about creating relevant products for today's market, he has recently celebrated his team's launch of an "insurance for the new normal".
Digital Transformation
A core part of his career has been integrating digital capabilities into the customer experience, backed by over fifteen years in data marketing.

Media Appearances

Jonathan has no verified media appearances

Work History

10-2019
sales and marketing director at LV=
6-2018 - 10-2019
Digital Director at LV=
11-2016 - 10-2019
Head of Digital Strategy and Propositions at LV=
10-2011 - 7-2016
Head of Data, Analytics and Insight at Aviva
2008 - 10-2011
Campaign Delivery Manager at Aviva

Education

2001 - 2004
MBA from The Open University
1991 - 1994
LLB (hons) from University of Leicester

More Information

Social Presence :

Prographics :

Exp : 23 Location : South Croydon, England, United Kingdom Job Level : Mid-senior Designation : sales and marketing director at LV=
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jonathan

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • Their decision making speed is somewhere in the middle.
  • Can Jonathan take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jonathan

Personality Compatibility


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