Jonathan Minter

Supporter
DISC Type : s

Marketing Manager at Macknade

Ashford, England, United Kingdom

Overview

Jonathan is a versatile marketing manager at Macknade with over seven years of expertise in brand strategy and creative marketing. He specializes in building compelling brand identities by combining behavioral insights with data. He holds a Bachelors degree from the University of Kent and a Certificate in Professional Marketing.

He has a strong passion for bringing creative ideas to life and gets hands-on with projects. This passion extends to practical skills in photography and design, which he tailors to connect with audiences and meet unique business needs, particularly within the food and beverage industry.

Jonathan has a unique, hands-on background in producing diverse content for spirits brands, including photography, videography, and even podcast production.

Personality Overview

Slow To Decisions

Procedural

Calm

They are unlikely to become strong champions as they don't prefer pushing other people.  Their decisions are defined by the possible value that they can bring to the organization.
 They get along well with all people.

Topics They Care About

Spirits Brand Marketing
As Marketing Manager for Holyrood Distillery, he was responsible for the brand marketing communications for whisky, gin, and rum products, celebrating team award wins.
Creative Content Creation
Developed extensive hands-on skills at Atom Group, where he was responsible for photography, videography, podcast production, social media branding, and graphic design for spirits brands.
Impactful Brand Building
His professional focus is on building compelling brand identities and creating impactful customer connections through strategic thinking and creative execution.

Media Appearances

Talking Shop: meet destination food hall Macknade. Featured in Speciality Food Magazine

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Macknade Fine Foods in Faversham sells fruit and vegetables cheaper than supermarkets to prove healthy food doesn't have to be expensive. Featured in Kent Online

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Bumper Awards Year For Macknade Fine Foods. Featured in Produced in Kent

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Work History

11-2025
Marketing Manager at Macknade
4-2025 - 12-2025
Segment Marketing Manager at Tarkett
10-2021 - 2-2025
Marketing Manager at Holyrood Distillery
10-2021 - 1-2022
Freelance Content Creator at JMinter
2-2019 - 10-2021
Global Content Manager at Atom Group

Education

2013 - 2016
Bachelor's degree from University of Kent
Certificate in Professional Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 12 Location : Ashford, England, United Kingdom Job Level : Middle Designation : Marketing Manager at Macknade
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Talk about refund and cancellation policy if the need arises
  • Pause and ask them if they have any questions

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Jonathan

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Jonathan take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Jonathan

Personality Compatibility


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