Jonathan Morales

Evaluator
DISC Type : sdc

Founder at UpKeep

Las Vegas, Nevada, United States

Overview

Jonathan is the Founder and CEO of UpKeep, a Las Vegas-based tech company creating an on-demand platform for home services. He is driven by a passion for business optimization and leveraging AIs real-world capabilities to solve inefficiencies he has observed in the industry.

Jonathan leads a unique dual life, working nights as a server at the renowned Golden Steer Steakhouse in Las Vegas. He uses his late-night hours after shifts to build his company, drawing on his direct experience in the hospitality world.

He spent two years developing the UpKeep platform before launching it, funding the venture himself while working in hospitality.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Business Process Optimization
He is obsessed with business efficiency, mentioning he will stay up until 2 AM to restructure a workflow just to find a 6% efficiency gain.
Home Services Tech
His company, UpKeep, is an on-demand platform designed to connect Las Vegas homeowners with local service providers instantly, aiming to fix a broken system.
Operational AI
Focuses on the tangible, operational capabilities of AI to solve real-world business problems, rather than just the hype.

Media Appearances

Jonathan has no verified media appearances

Work History

10-2020
Founder at UpKeep
4-2014
Server at Golden Steer Steakhouse

Education

Jonathan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : Las Vegas, Nevada, United States Job Level : Leadership Designation : Founder at UpKeep
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jonathan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jonathan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jonathan

Personality Compatibility


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