Jonathan Morales
Login to view DISC.Jonathan is the Founder and CEO of UpKeep, a Las Vegas-based tech company creating an on-demand platform for home services. He is driven by a passion for business optimization and leveraging AIs real-world capabilities to solve inefficiencies he has observed in the industry.
Jonathan leads a unique dual life, working nights as a server at the renowned Golden Steer Steakhouse in Las Vegas. He uses his late-night hours after shifts to build his company, drawing on his direct experience in the hospitality world.
He spent two years developing the UpKeep platform before launching it, funding the venture himself while working in hospitality.
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