Jonathan Sperber

Doer
DISC Type : ds

Founder at GUDEA

Minneapolis, Minnesota, United States

Overview

Jonathan Sperber is the Founder and Chief Operating Officer of GUDEA, a Techstars-backed narrative intelligence company. He has a background in sales and government procurement, specializing in building strategic partnerships. Jonathan holds a Bachelor of Arts from the University of Massachusetts Amherst and also studied Russian at the University of Graz.

Jonathan has a keen interest in political discourse, having previously worked on campaigns where he never had Labor Day off. His Thanksgiving tradition includes watching the Macy’s Day Parade, followed by the dog show and football, embracing conversations around hot political topics with family and friends.

His company, GUDEA, was selected as an SXSW Pitch 2026 Finalist out of more than 600 global applicants.

Personality Overview

Results Focused

Strategic Planner

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Narrative Intelligence
As the founder of GUDEA, his work focuses on monitoring millions of data points across hundreds of platforms to understand how information spreads and narratives are formed.
Startup Growth
He is actively involved in building his Techstars-backed company and raising capital for new technology ventures.
Brand Perception
He has spoken about how GUDEA's solutions help major brands understand and navigate public discourse and customer sentiment online.

Media Appearances

Jonathan has no verified media appearances

Work History

2-2023
Founder at GUDEA
5-2021 - 10-2021
Campaign Manger at County Executive Exploratory Committee
3-2020 - 12-2020
Organizing Director at Minnesota DFL Party
3-2019 - 2-2020
Deputy Organizing Director at Warren for President
3-2018 - 11-2018
Deputy Field Director at Missouri Democratic Party

Education

2011 - 2015
Bachelor of Arts (BA) from University of Massachusetts Amherst
2014 - 2014
Russian from University of Graz
2014 - 2014
Study Abroad in Seville from Universidad Internacional Menéndez Pelayo

More Information

Social Presence :

Prographics :

Exp : 7 Location : Minneapolis, Minnesota, United States Job Level : Leadership Designation : Founder at GUDEA
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jonathan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jonathan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jonathan

Personality Compatibility


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