Jonathan Sperber is the Founder and Chief Operating Officer of GUDEA, a Techstars-backed narrative intelligence company. He has a background in sales and government procurement, specializing in building strategic partnerships. Jonathan holds a Bachelor of Arts from the University of Massachusetts Amherst and also studied Russian at the University of Graz.
Jonathan has a keen interest in political discourse, having previously worked on campaigns where he never had Labor Day off. His Thanksgiving tradition includes watching the Macy’s Day Parade, followed by the dog show and football, embracing conversations around hot political topics with family and friends.
His company, GUDEA, was selected as an SXSW Pitch 2026 Finalist out of more than 600 global applicants.
Read the full overview →They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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