Jonathan Whitwam in

Jonathan Whitwam

Wildcard · DISC type csi
CFO at Rainbowwave
📍 London, England, United Kingdom

Jonathan is the CFO at Rainbowwave, a global fashion agency, where he drives commercial business decisions. A Chartered Accountant with a BSc from the University of London, he focuses on global strategy for emerging designers. He previously served as Finance and Operations Director for Tomorrow London Limited.

He is a leader who believes in empowering his teams, encouraging them to try new things and viewing failure as a learning opportunity. He has recently been focused on right-sizing operations and navigating the post-pandemic retail landscape, making tough but necessary decisions to ensure profitability.

He is the Deputy Chair of the Institute of Chartered Accountants in England and Wales (ICAEW) Retail Community Advisory Group.

Read the full overview →
Experience
28 Years
Current Role
CFO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Jonathan shows up

Requires Proof
Curious But Skeptical
Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Jonathan cares about

Retail Recovery
Has spoken about retail bouncing back post-pandemic, the importance of digital strategy, and the tough decisions needed for businesses to return to profitability after a challenging year.
Emerging Designers
His role involves building a global strategy to grow services and create opportunities for new and emerging fashion designers and brands on an international scale.
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Career

Work history

4-2017
CFO
Rainbowwave
6-2015 - 4-2017
Finance and Operations Director
Tomorrow London Limited
7-2012 - 6-2015
Financial Controller
Hackett Limited
2010 - 6-2012
Head of Finance
Karen Millen
6-2009 - 11-2010
Group Financial Controller
Aurora Fashions Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1993 - 1996
Geography BSc
University of London
1991 - 1993
A levels
QE & Wyggeston Leicester
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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