Joon Hee Choi

Observer
DISC Type : ci

Director at Samsung Semiconductor US

San Jose, California, United States

Overview

Joon Hee Choi is an AI/ML engineering leader and Director at Samsung Semiconductor US. With a Ph. D. from Purdue University, he spearheads the AI Innovation Team, developing advanced Agentic AI and RAG pipelines for enterprise knowledge systems, specializing in computer vision and NLP.

[Predicted] Based on his current role in San Jose and his time at Purdue University, his personal interests may include following Bay Area professional sports teams or his alma mater, the Purdue Boilermakers.

He co-authored a paper on “COPAL, ” a novel algorithm for continually pruning large language models without resource-heavy retraining, which was accepted to the 2024 International Conference on Machine Learning (ICML).

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Enterprise AI Systems
Leads initiatives at Samsung to build internal AI chatbot platforms and RAG-based retrieval systems to enhance employee productivity and knowledge access.
Continual Model Pruning
Co-authored the paper "COPAL, " a novel algorithm for pruning large language generative models in a continual adaptation setting, which was accepted to ICML 2024.
Generative AI
His recent research, accepted to NeurIPS 2025, explores context-aware image editing with language alignment, demonstrating a focus on cutting-edge generative model applications.

Media Appearances

Joon has no verified media appearances

Work History

8-2022
Director at Samsung Semiconductor US
9-2019 - 7-2022
Assistant Professor at Sungkyunkwan University
6-2018 - 8-2019
Staff Engineer at Qualcomm
1-2013 - 5-2018
Graduate Research Assistant at Purdue University
1-2016 - 5-2016
Graduate Teaching Assistant at Purdue University

Education

2013 - 2018
Doctor of Philosophy (Ph.D.) from Purdue University
2012 - 2014
Master's Degree from Purdue University

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Jose, California, United States Job Level : Mid-senior Designation : Director at Samsung Semiconductor US
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Insights For Selling To Joon Hee

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joon Hee is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Joon Hee

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Joon Hee move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Joon Hee take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Joon Hee

Personality Compatibility


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